Nikeisha Daley

• Developed and Designed the WordPress website that would become home to content for mom-notes.com.
• Continuously manage WordPress website ensuring the functionality of the website.
• Curate captivating as well as informative content gaining over 1000 visits within the first year.
• Ensure SEO readability and website ranking in addition to observing and analysing Google Analytics reports.

• Managed 1-2 Ads accounts daily.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Scheduled social media content daily for Instagram and Facebook for 1-2 client accounts.
• Managed content for social media accounts.
• Accurately extracted data analysis about accounts' performance.
• Provided useful analysis based on data extracted to help steer marketing
  decisions to improve marketing effectiveness.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Used critical thinking to break down problems, evaluate solutions and make
  decisions.
• Participated in team-building activities to enhance working relationships.
• Performed other daily ad-hoc tasks.

• Produced high-quality academic writing for clients.
• Collaborated closely with clients to better understand entire project scope.
• Curated and managed 100% content for blog.
• Designed and illustrated art pieces for commission.

• Built and organized multiple excel databases through Google Workspace daily.
• Updated and managed 1-2 excel databases daily.
• Ensured great flow and sentence accuracy of 3-4 blog content through proofreading and editing while also inputting other information that may be needed such as, prices, images etc.
• Improved SEO ranking by using keywords, inserting backlinks, meta descriptions, meta tags, title etc.
• Utilized analytics and site metrics to determine areas of improvement
• Curated engaging content for social media platforms (mainly Facebook) that saw a30% increase in engagements within the first 8 months that ensured effective marketing/advertising of content, products and services.
• Produced practical and useful ideas during team discussions that had led to an increase in marketing and advertising effectiveness
• Developed and maintained Google Sheets databases.
• Collaborated through Asana to ensure that projects were being efficiently managed and tasks were completed in a timely manner.
• Performed other additional administrative and ad-hoc tasks.

• Curated content, including graphical content for social media platforms.
• Interacted with other social media accounts. Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Curated and segmented editorial content to increase engagement and channel growth by 20%.
• Actively participated in marketing strategy discussions.
• Assisted in coordinating and managing content calendars.

• Wrote, Edited and Proofread over 150 documents for a plethora of clients
• Produced a plethora of writing projects including books, scripts, blogs, articles, reports, newsletters, social media content etc.
• Gathered, organized and input information into digital database.

• Offered customer support through live chats.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Worked flexible hours; night, weekend, and holiday shifts.
• Offered friendly and efficient service to customers, and handled challenging situations with ease.
• Served over 200 customers daily and followed outlined steps of service.
• Communicated regularly with users.
• Handled queries.

• Managed company’s CRM.
• Curated and sent out 1-2 newsletters daily.
• Curated and posted content for clients’ social media platforms.
• Actively participated in discussions focusing on marketing strategies.
• Supported executives by conducting research, reporting and documentation.

GPA: 3.14, Second Class Honors

• Member of Geography and Kiwanis Club.
• Elected Captain of the Badminton Team.