Forward-thinking and results-driven sales leader with more than 20 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Hi, I’m
Yolanda Samuels
Regional Manager
Montego Bay
Summary
Overview
2025
years of professional experience
8
years of post-secondary education
Work History
Wisynco Group Limited
Regional Sales Manager
8 2016 - Current
Job overview
- Oversight of the Sales, Administrative, Promotional and Merchandising Team.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Increased regional sales by double digits implementing strategic marketing plans and nurturing key client relationships.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
Jamaica Beverages Limited
Distribution Partner Manager
03.2016 - 08.2016
Job overview
- Monitored Partner performance and provided feedback on ares of improvement to Grace Foods, World Brands & Massy Distributors.
- Collaborated with colleagues and support staff to maximize team efficiency.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Jamaica Beverages Limited
Regional Sales Manager
03.2013 - 03.2016
Job overview
- Oversee warehouse, Key & Route sales and Merchandisers with responsibility also for the Customer Service Department, Administrative staff and Cashier.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Region of the month for various months during my tenure as Regional Sales Manager
- Maintained 33% of sales with a reduction in Sales team from 5 to 3 persons.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Trade Winds Citrus Ltd/Tru Juice
Regional Sales Manager/Key Accounts Manager
11.2010 - 03.2013
Job overview
- Sales Manager for the Quarter 2011 (1st Quarter)
- Oversee Sales Representatives, Route Sales, Merchandisers and Depot
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
Pepsi Cola Jamaica Ltd.
Account Development Executive
01.2007 - 11.2010
Job overview
- Generate and maintain effective and mutual beneficial business relationship with assigned customers leading to long term success
- Analyze marketplace and develop strategies for new business opportunities with Key Accounts
- Achieved significant revenue growth year-over-year by driving aggressive yet calculated sales initiatives throughout the territory assigned.
- Implemented effective time-management techniques to prioritize high-value pursuits while maintaining existing account relationships.
- Consistently exceeded quota expectations through diligent efforts in prospecting, qualifying leads, and closing deals swiftly.
Coca Cola Jamaica Ltd.
Key Accounts Manager/ Internal Auditor (Fountain Accounts)
07.2004 - 07.2006
Job overview
- Represent the Country office for HORECA accounts- West/ North
- Conducting periodic audits with the IGL technicians ensuring quality products
- Overseeing the day-to-day operations of Fountain accounts in the Region ensuring quality service
- Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
- Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
- Met existing customers to review current services and expand sales opportunities.
Caribbean Producers Ja. Ltd.
Executive Assistant/Operations (Wines & Spirits)
09.2003 - 03.2004
Job overview
- Ensure departmental duties are fulfilled in the absence of Operations Mgr
- Update and prepare Wines & Spirits warehouse stock reports daily
Hawkeye Electronic Security Ltd.
Administrative Assistant
11.2001 - 04.2003
Job overview
- Preparation of documents as well as monitor technical department
- Sales Executive for the period of April 2003 – May 2004
Sunset Beach Resort & Spa
Accounts Department
03.2001 - 11.2001
Job overview
- Income Audit for Gift shop and the Spa
- Purchasing – Use of Adaco System; Payables- use of Daceasy
NPC Int’l Ja. Ltd. (ACS BPS Ja. Ltd.)
Executive Assistant / Office Manager
03.1999 - 01.2001
Job overview
- Manage Shipping and Storage Department
Fist Caribbean Bank (CIBC.)
Branch Ambassador
01.1997 - 01.1998
Job overview
- 6 month contract
Bank of Nova Scotia Ja. Ltd.
Foreign Exchange Teller
01.1994 - 01.1996
Job overview
Education
Arden University
MBA
01.2024 - Current
University Overview
Anglia Ruskin UniversityLondon, UK
MBA from Business Administration And Management
01.2018 - 12.2018
University Overview
120 credits
University of Wales
Masters Entry Diploma
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Sales & Marketing
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Strategic Planning
01.2011 - 12.2011
University Overview
University of Technology
Certificate Human Resource Management
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Business Plan Development
01.2011 - 12.2011
University Overview
University of Cambridge
Diploma in Business Studies from Human Resource, Finance, Communication, Business Organization & Environment
01.2006 - 12.2006
University Overview
University of Cambridge
Certificate in Marketing
01.2006 - 12.2006
University Overview
Bank of Nova Scotia Ja. Ltd.
Certificate in Sales & Customer Service
University Overview
Tourism Production & Development Co.
Certificate in Front Office
University Overview
Skills
Business development and planning
Sales initiatives and techniques
Training and mentoring
Account development
Territory and account management
Timeline
Arden University
MBA
01.2024 - Current
Anglia Ruskin University
MBA from Business Administration And Management
01.2018 - 12.2018
Distribution Partner Manager
Jamaica Beverages Limited
03.2016 - 08.2016
Regional Sales Manager
Jamaica Beverages Limited
03.2013 - 03.2016
University of Wales
Masters Entry Diploma
01.2011 - 12.2011
University of Technology
Certificate in Sales & Marketing
01.2011 - 12.2011
University of Technology
Certificate in Strategic Planning
01.2011 - 12.2011
University of Technology
Certificate Human Resource Management
01.2011 - 12.2011
University of Technology
Certificate in Business Plan Development
01.2011 - 12.2011
Regional Sales Manager/Key Accounts Manager
Trade Winds Citrus Ltd/Tru Juice
11.2010 - 03.2013
Account Development Executive
Pepsi Cola Jamaica Ltd.
01.2007 - 11.2010
University of Cambridge
Diploma in Business Studies from Human Resource, Finance, Communication, Business Organization & Environment
01.2006 - 12.2006
University of Cambridge
Certificate in Marketing
01.2006 - 12.2006
Key Accounts Manager/ Internal Auditor (Fountain Accounts)
Coca Cola Jamaica Ltd.
07.2004 - 07.2006
Executive Assistant/Operations (Wines & Spirits)
Caribbean Producers Ja. Ltd.
09.2003 - 03.2004
Administrative Assistant
Hawkeye Electronic Security Ltd.
11.2001 - 04.2003
Accounts Department
Sunset Beach Resort & Spa
03.2001 - 11.2001
Executive Assistant / Office Manager
NPC Int’l Ja. Ltd. (ACS BPS Ja. Ltd.)
03.1999 - 01.2001
Branch Ambassador
Fist Caribbean Bank (CIBC.)
01.1997 - 01.1998
Foreign Exchange Teller
Bank of Nova Scotia Ja. Ltd.
01.1994 - 01.1996
Bank of Nova Scotia Ja. Ltd.
Certificate in Sales & Customer Service
Tourism Production & Development Co.
Certificate in Front Office
Regional Sales Manager
Wisynco Group Limited
8 2016 - Current