Forward-thinking and results-driven sales leader with more than 20 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Hi, I’m
Yolanda Samuels
Regional Manager
Montego Bay
Summary
Overview
2025
years of professional experience
8
years of post-secondary education
Work History
Wisynco Group Limited
Regional Sales Manager
8 2016 - Current
Job overview
- Oversight of the Sales, Administrative, Promotional and Merchandising Team.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Increased regional sales by double digits implementing strategic marketing plans and nurturing key client relationships.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
Jamaica Beverages Limited
Distribution Partner Manager
03.2016 - 08.2016
Job overview
- Monitored Partner performance and provided feedback on ares of improvement to Grace Foods, World Brands & Massy Distributors.
- Collaborated with colleagues and support staff to maximize team efficiency.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Jamaica Beverages Limited
Regional Sales Manager
03.2013 - 03.2016
Job overview
- Oversee warehouse, Key & Route sales and Merchandisers with responsibility also for the Customer Service Department, Administrative staff and Cashier.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Region of the month for various months during my tenure as Regional Sales Manager
- Maintained 33% of sales with a reduction in Sales team from 5 to 3 persons.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Trade Winds Citrus Ltd/Tru Juice
Regional Sales Manager/Key Accounts Manager
11.2010 - 03.2013
Job overview
- Sales Manager for the Quarter 2011 (1st Quarter)
- Oversee Sales Representatives, Route Sales, Merchandisers and Depot
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
Pepsi Cola Jamaica Ltd.
Account Development Executive
01.2007 - 11.2010
Job overview
- Generate and maintain effective and mutual beneficial business relationship with assigned customers leading to long term success
- Analyze marketplace and develop strategies for new business opportunities with Key Accounts
- Achieved significant revenue growth year-over-year by driving aggressive yet calculated sales initiatives throughout the territory assigned.
- Implemented effective time-management techniques to prioritize high-value pursuits while maintaining existing account relationships.
- Consistently exceeded quota expectations through diligent efforts in prospecting, qualifying leads, and closing deals swiftly.
Coca Cola Jamaica Ltd.
Key Accounts Manager/ Internal Auditor (Fountain Accounts)
07.2004 - 07.2006
Job overview
- Represent the Country office for HORECA accounts- West/ North
- Conducting periodic audits with the IGL technicians ensuring quality products
- Overseeing the day-to-day operations of Fountain accounts in the Region ensuring quality service
- Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
- Resolved customer issues promptly, fostering loyalty and strengthening long-term relationships.
- Met existing customers to review current services and expand sales opportunities.
Caribbean Producers Ja. Ltd.
Executive Assistant/Operations (Wines & Spirits)
09.2003 - 03.2004
Job overview
- Ensure departmental duties are fulfilled in the absence of Operations Mgr
- Update and prepare Wines & Spirits warehouse stock reports daily
Hawkeye Electronic Security Ltd.
Administrative Assistant
11.2001 - 04.2003
Job overview
- Preparation of documents as well as monitor technical department
- Sales Executive for the period of April 2003 – May 2004
Sunset Beach Resort & Spa
Accounts Department
03.2001 - 11.2001
Job overview
- Income Audit for Gift shop and the Spa
- Purchasing – Use of Adaco System; Payables- use of Daceasy
NPC Int’l Ja. Ltd. (ACS BPS Ja. Ltd.)
Executive Assistant / Office Manager
03.1999 - 01.2001
Job overview
- Manage Shipping and Storage Department
Fist Caribbean Bank (CIBC.)
Branch Ambassador
01.1997 - 01.1998
Job overview
- 6 month contract
Bank of Nova Scotia Ja. Ltd.
Foreign Exchange Teller
01.1994 - 01.1996
Job overview
Education
Arden University
MBA
01.2024 - Current
University Overview
Anglia Ruskin UniversityLondon, UK
MBA from Business Administration And Management
01.2018 - 12.2018
University Overview
120 credits
University of Wales
Masters Entry Diploma
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Sales & Marketing
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Strategic Planning
01.2011 - 12.2011
University Overview
University of Technology
Certificate Human Resource Management
01.2011 - 12.2011
University Overview
University of Technology
Certificate in Business Plan Development
01.2011 - 12.2011
University Overview
University of Cambridge
Diploma in Business Studies from Human Resource, Finance, Communication, Business Organization & Environment
01.2006 - 12.2006
University Overview
University of Cambridge
Certificate in Marketing
01.2006 - 12.2006
University Overview
Bank of Nova Scotia Ja. Ltd.
Certificate in Sales & Customer Service
University Overview
Tourism Production & Development Co.
Certificate in Front Office
University Overview
Skills
Business development and planning
Timeline
Arden University
MBA
01.2024 - Current
Anglia Ruskin University
MBA from Business Administration And Management
01.2018 - 12.2018
Distribution Partner Manager
Jamaica Beverages Limited
03.2016 - 08.2016
Regional Sales Manager
Jamaica Beverages Limited
03.2013 - 03.2016
University of Wales
Masters Entry Diploma
01.2011 - 12.2011
University of Technology
Certificate in Sales & Marketing
01.2011 - 12.2011
University of Technology
Certificate in Strategic Planning
01.2011 - 12.2011
University of Technology
Certificate Human Resource Management
01.2011 - 12.2011
University of Technology
Certificate in Business Plan Development
01.2011 - 12.2011
Regional Sales Manager/Key Accounts Manager
Trade Winds Citrus Ltd/Tru Juice
11.2010 - 03.2013
Account Development Executive
Pepsi Cola Jamaica Ltd.
01.2007 - 11.2010
University of Cambridge
Diploma in Business Studies from Human Resource, Finance, Communication, Business Organization & Environment
01.2006 - 12.2006
University of Cambridge
Certificate in Marketing
01.2006 - 12.2006
Key Accounts Manager/ Internal Auditor (Fountain Accounts)
Coca Cola Jamaica Ltd.
07.2004 - 07.2006
Executive Assistant/Operations (Wines & Spirits)
Caribbean Producers Ja. Ltd.
09.2003 - 03.2004
Administrative Assistant
Hawkeye Electronic Security Ltd.
11.2001 - 04.2003
Accounts Department
Sunset Beach Resort & Spa
03.2001 - 11.2001
Executive Assistant / Office Manager
NPC Int’l Ja. Ltd. (ACS BPS Ja. Ltd.)
03.1999 - 01.2001
Branch Ambassador
Fist Caribbean Bank (CIBC.)
01.1997 - 01.1998
Foreign Exchange Teller
Bank of Nova Scotia Ja. Ltd.
01.1994 - 01.1996
Bank of Nova Scotia Ja. Ltd.
Certificate in Sales & Customer Service
Tourism Production & Development Co.
Certificate in Front Office
Regional Sales Manager
Wisynco Group Limited
8 2016 - Current