Tracey-Ann Ledgister
343 Winona Drive Garveymeade, St.Catherine
Summary
Well rounded individual with over 14 years of media sales and marketing experience, with proven ability to develop creative, effective and successful event strategies. Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships.
Adept at managing all aspects of event planning including logistics, solicitation of sponsorship, venue selection and catering.
Dedicated Customer Service professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Passionate about promoting lasting customer satisfaction by delivering quality service and unparalleled support. Proficient in customer service best practices and related options.
Overview
20
20
years of professional experience
Work History
Director/Virtual Assistant/Event Planner
E-Assist Virtual Services & Events
01.2019 - Current
- Providing Customer Service and Administrative support to Companies Scheduling Appointments Responding to client queries Email Management Preparing Correspondence Social Media Monitoring Generating Leads Bidding and closing sales
- Customer Service Training Liaise with Customers (queries/dispute resolutions) Planning, Managing & Executing Events and Festivals
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Evaluated scripts to identify creative strategies and resource needs.
- Selected favorable filming locations and attained required permits to support shoot schedule.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Successfully planned and executed Treasure Beach Holiday Fair - Dec 2022
- Successfully planned and executed Treasure Beach Kite Festival - April 2023
- Co conceptualized/Chief Planner Treasure Beach Food Rum & Reggae Festival- Nov 2023
Account Services Representative
RJRGleaner Communications Group
08.2010 - 06.2017
- Reporting Directly to the Director of Marketing Manage House Accounts to include execution of advertising schedule, scheduling of interviews, ensuring the approval of commercials to meet airing deadline, giveaways
- Liaise directly with clients and assigned agency re: negotiations of contracts
- Liaise with Traffic Department, Producers and Marketing and Sales Managers, Programs Manager
- Preparing and executing sponsorship contracts
- Scripting of commercials
- Working along with Director of Corporate Affairs and Marketing Manager to successfully execute Client Awards, Annual Staff Party, All Together Sing, Junior School's Challenge Quiz, Senior School's Challenge Quiz, Restaurant Week 2014-2016, RJR Sportsman and Sportswoman Awards, Cross Country Invasion, Christmas Sinting
- Member of the Social Marketing Committee Member Social Welfare Committee Member of the Cross Country Invasion Committee: Duties included planning and execution of the road show, welfare and artist management
- Staff of the Quarter (Jan 2016 – April 2016) Special Commendation
- Coordinated with internal departments to address client needs efficiently, fostering a collaborative work environment across teams.
- Served as a point of contact for escalations from other team members when necessary, leveraging experience to resolve complex issues quickly.
- Supported marketing initiatives by gathering feedback from clients on campaigns or promotions which helped improve future efforts.
- Facilitated successful account transitions during organizational changes, minimizing disruptions for clients.
- Boosted client satisfaction by effectively addressing and resolving account issues in a timely manner.
- Assisted in training new Account Services Representatives, sharing best practices and helping them acclimate to their roles quickly.
Field Officer
The Gleaner Company Ltd
04.2006 - 05.2010
- Supervising vendors in assigned areas to ensure growth of newspaper sales
- Liaise with Circulation Department to ensure timely delivery of newspaper Ensure vendors were properly attired, provided with the proper tools to carry out their duties and were paid in a timely manner Prepare monthly Sales Report Conduct promotions to create new sales opportunities in Clarendon, Spanish Town, Portmore and Linstead – Sales Grew an average of 5 % in each area.
- Improved field operations efficiency by implementing innovative data collection and reporting techniques.
- Managed multiple priorities effectively while adhering to deadlines under challenging conditions in the field.
- Expedited decision-making processes by presenting comprehensive reports containing vital field insights to senior leadership teams regularly.
Sales Executive – Radio 92FM
RJR Communications Group
02.2004 - 03.2005
- Creating New Sales Leads Maintaining and growing existing Client Base Achieving Monthly Sales Targets Planning and Execution of Radio92FM Kingston ½ Marathon Planning and Execution of the 1st RJR Cross Country Invasion
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
Education
UWI School of Continuing Studies
Kingston 06.2003
UWI School of Continuing Studies
Kingston01.2000
Skills
- Problem Solving
- Strategic Thinking
- Effective Communication skills
- Event Planning
- Project Management
- Creativity and Innovation
- Managing Multiple Tasks
- Customer Relationship Management
Timeline
Director/Virtual Assistant/Event Planner
E-Assist Virtual Services & Events
01.2019 - Current
Account Services Representative
RJRGleaner Communications Group
08.2010 - 06.2017
Field Officer
The Gleaner Company Ltd
04.2006 - 05.2010
Sales Executive – Radio 92FM
RJR Communications Group
02.2004 - 03.2005
UWI School of Continuing Studies
UWI School of Continuing Studies
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