Tόmori Tomlinson
Marketing & Communications Coordinator
Kingston
Summary
Meticulous Communications Specialist possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media plans. Diverse credentials in both private and public industry sectors.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
Work History
Marketing, Communications & Research Coordinator
Jamaica Hotel & Tourist Association (JHTA)
08.2022 - Current
- Revamped JHTA Website
- Solicited Sponsorship for Jamaica Product Exchange (JAPEX) 2023.
- Assisted with drafting speeches and program talking points for events.
- Planned and executed JHTA 60th Anniversary AGM and Gala Dinner and other major organisation events
- Liaise with industry stakeholders.
- Drafted executive letters to government bodies and partnering agencies
- Managed JHTA social media accounts
- Produced marketing collateral for events
- Led negotiation discussions between JHTA and respective licensing agencies.
- Served as JHTA lead on many sustainability projects (e.g. CADMUS/JERA project)
- Conducted industry research for restructuring purposes.
Project & Communications Associate
Governor-General's Programme for Excellence (GGPE)
04.2021 - 02.2022
- Stakeholder Engagement,
- Monitored and executed calendar activities such as the National Youth Consultative Conference 2021, Governor-General's Achievement Awards 2021, IBI Ambassador's Induction Ceremony & Luncheon 2021
- Drafted and disseminated media advisories & press releases
- Spearheaded maintenance of Programme's official website
- Drafted proposals for execution of projects
- Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements.
- Met with manager weekly to provide detailed project report and milestone updates.
- Maintained tactical control of Summer of Service Scholarship budgets and timelines to keep teams on task and achieve schedule targets.
- Led cohort of IBI Ambassadors in providing guidance and support for 'I Believe' Initiative.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Graphic Design and Content Generation, Implementation of Marketing Strategies, Promotional Activities & Strategic Audience Targeting
- Edited and proofread submissions for Governor-General's Programme for Excellence (GGPE) 30th Anniversary Magazine
- Strengthened all content through proofreading and editing.
- Generated stories to reflect successes of Programme and news to pull audience to website.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Analysed conversion and bounce rates to measure success of content.
- Chose cover photography or artwork and maintained brand kit.
Freelance Writer
Tabula Rasa Academic Services
01.2020 - Current
- Organized material to research and complete writing tasks.
- Brainstormed ideas to create useful content for clients.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies.
Project Administrator
Agile Lab HQ
01.2022 - 02.2022
- Prepared and submitted contract proposals
- Devised and inspected company document
- Supported development of presentations for manager to stakeholders
- Documented workers' hours and other pertinent information.
Journalist Intern
Jamaica Observer
03.2019 - 05.2019
- Wrote published news stories for daily newspaper
- Conducted interviews for feature stories
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
- Reported from field locations and wrote stories under tight deadlines.
Chief Editor
Teen Spirit Magazine (SHORAC Ministries)
01.2014 - 01.2015
- Assigned manuscript submissions to editorial board for peer review and publishing determination
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Established editorial direction
- Determined readiness of written pieces, made changes, and approved final versions for publication.
Education
Bachelor of Arts - Journalism, Broadcast
The University of The West Indies, Mona
Kingston, Jamaica 05.2016 - 05.2020
High School Diploma -
St. Maarten Academy
Sint Maarten 08.2012 - 06.2015
Skills
Graphic Designingundefined
Certification
Fundamentals of Digital Marketing, Pending
Involvement Highlights
- Governor-General's 'I Believe' Initiative Ambassador
- Rex Nettleford Hall Acting Secretary (2017 - 2018)
- Rex Nettleford Hall Vice President - Public Relations Committee (2017 - 2018)
- Rex Nettleford Hall CEAC Committee Member (2016 - 2017)
- WIFOL Easter Camp Instructor (2015)
- St. Maarten Academy Cum Laude (2014)
- Student Government Association (2014-2015)
References
- Alex Sterling, Project Management Consultant, 1 (876) 410-1227, alexsterling93@gmail.com
- Fae Ellington, OD, Media Personality | UWI Adjunct Lecturer, 1 (876) 869 9868, fae.ellington@gmail.com
Timeline
Marketing, Communications & Research Coordinator
Jamaica Hotel & Tourist Association (JHTA)
08.2022 - Current
Project Administrator
Agile Lab HQ
01.2022 - 02.2022
Project & Communications Associate
Governor-General's Programme for Excellence (GGPE)
04.2021 - 02.2022
Freelance Writer
Tabula Rasa Academic Services
01.2020 - Current
Journalist Intern
Jamaica Observer
03.2019 - 05.2019
Bachelor of Arts - Journalism, Broadcast
The University of The West Indies, Mona
05.2016 - 05.2020
Chief Editor
Teen Spirit Magazine (SHORAC Ministries)
01.2014 - 01.2015
High School Diploma -
St. Maarten Academy
08.2012 - 06.2015
Fundamentals of Digital Marketing, Pending
CPR/AED for Professional Rescuers and First Aid, 02/2020, 02/2022, American Red Cross
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