Sophia Miles

• Innovated and customized the Informal Focus Group method which allowed for authentic consumer connections thereby facilitating efficient insight generation
• Custom designed the following research products: LEADS Brand Thermometer, LEADS Approach to Taste Testing and Leads Choice Analysis.
• Demonstrated cross-functional leadership to manage 3 management staff and 25 non management.
• Managed team performance, celebrating successes and identifying areas to improve.
• Cultivated strong work culture and high standards to drive employee retention and performance.
• Design and managed a 10,000 and growing Caribbean database of potential respondents or participants which has allowed for continued regional consumer connections despite the physical restrictions of the pandemic
• Designed, wrote, and edited Consumer Behavior Magazines for the following brands: Appleton Estate, Wray & Nephew White Rum, Charley's JB, Sangster's Rum Cream, Magnum and Campari the Objective being to allowManagement a more intimate look at the primary and secondary consumer targets which results in more accurate brand positioning
• Directed staffing requirements, managed priorities and coordinated workflows to uphold productivity objectives.
• Maintained smooth operations through careful management of office workflow and administrative processes.
• Provided customers with outstanding service, extending relationships for future business opportunities.
• Designed Packaging, Concept and Sensory Evaluation Assessment Tools to increase testing efficiencies and to allow for more standardized tracking across territories
• Designed a Customer and Employee Engagement Scoring Scheme
• This, to evaluate, track and monitor customer service efficiencies more effectively, as well as employee well-being and productivity.
• Supervised budgets and timelines, ensuring progress met project scope targets.

Lectured classes using exceptional communication techniques to enhance engagement.

• Varied teaching strategies, catering to educational needs of young adults and mature students.
• Organised educational activities and events to drive learning objectives and promote engagement.
• Drafted and edited research proposals, papers and publications.
• Delivered lectures on market research topics
• Collaborated with lecturers to enhanced teaching procedures.
• Graded periodic exams, inputting marks and feedback onto computer system.
• Scheduled regular meetings with students to discuss short-term and long-term goals.
• Monitored students' progress against educational targets, implementing positive interventions.
• Guest Speaker for University of Technology Marketing Seminar 2022

• Directed and managed overall operations and administration of this market research firm serving local and regional clients.

• Led many projects in a team environment to carry out a full range of marketing functions from questionnaire design to report writing.