Sheldon Reid
Portmore,St. Catherine
Summary
Results-oriented Restaurant Marketing Manager with a proven track record of developing and executing successful marketing campaigns. Possessing a strong foundation in digital marketing, with expertise in social media management, content creation, and data analytics, I excel at crafting and executing effective campaigns that drive brand awareness and customer engagement. Demonstrated ability to collaborate cross-functionally to achieve business objectives and exceed expectations.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Restaurant Marketing Manager
Acme Restaurants
08.2017 - 11.2023
- Developed and executed comprehensive marketing campaigns, resulting in a 25% increase in customer foot traffic and a 15% boost in online reservations
- Managed social media platforms, growing the follower base by 30% and increasing engagement by 20%
- Created engaging content, including blog posts, social media graphics, and email campaigns, that generated a 15% increase in website traffic
- Collaborated with the culinary team to develop promotional campaigns aligned with seasonal trends and customer preferences
- Conducted market research and competitor analysis to identify opportunities for growth and improvement.
Restaurant Marketing Manager
The Spice Terrace
01.2011 - 07.2017
- Played a pivotal role in the successful launch of The Spice Terrace, exceeding opening day sales targets by 20%
- Developed and implemented a targeted social media campaign that generated over 10,000 impressions within the first month
- Managed public relations efforts, securing media coverage in local newspapers and online publications
- Collaborated with the marketing team to create a loyalty program that increased repeat customer visits by 15%.
Education
Bachelor of Science in Hospitality Management -
University of the West Indies, Mona Campus
Kingston, Jamaica06.2020
Skills
- Digital Marketing
- Social Media Management
- Content Creation
- Data Analysis
- Marketing Strategy
- Brand Management
- Customer Relationship Management (CRM)
- Public Relations
- Project Management
- Communication
- Teamwork
Certification
- Certified Foodservice Professional (CFP)
- Social Media Marketing Certification
Professional Development
- Attended the Caribbean Hotel and Tourism Association (CHTA) Annual Conference in Montego Bay, Jamaica, focusing on digital marketing trends in the hospitality industry.
- Completed a workshop on "Building Brand Loyalty Through Customer Experience" hosted by the Jamaica Chamber of Commerce.
- Participated in a webinar series on "Data-Driven Marketing for Restaurants" offered by the Restaurant Association of Jamaica.
Personal Information
Title: Restaurant Marketing Manager
Timeline
Restaurant Marketing Manager
Acme Restaurants
08.2017 - 11.2023
Restaurant Marketing Manager
The Spice Terrace
01.2011 - 07.2017
Bachelor of Science in Hospitality Management -
University of the West Indies, Mona Campus
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