SHAWNA L.A. KIDD
Kingston,St. Andrew
Summary
Business Development Manager with extensive experience in pharmaceutical and FMCG sectors. Demonstrated success in brand building, operational efficiency, and revenue growth while promoting social responsibility initiatives. Expertise in managing distributors and cultivating retailer partnerships to enhance brand presence and customer loyalty.
Overview
23
23
years of professional experience
Work History
Business Development Manager
Musson / Seprod Group of Companies: Facey Commodity Company Ltd. / ValuDrug Pharmacy Chain T. Geddes Grant
01.2020 - Current
- Spearheaded pharmaceutical retail and marketing strategies, resulting in significant business growth
- Managed five pharmacies, enhancing patient care and optimizing profitability, delivering double digit of 10-15% annual sales growth
- Successfully executed business changes, integrating new businesses to meet consumer demands and ensure sustainable profitability growth
- Oversaw budget allocation, policy formulation, process improvement, and compliance enforcement via standard operating procedures
- Responsibility for the efficiency in operations for the 3rd party logistic for the leading supplier / customer satisfaction score exceeding 92% annually
- Implemented innovative sales / marketing strategies to increase revenue to elevate brands’ market share positioning
- Negotiate and secure new businesses to expand market participation working through the government, institutions and private customers
Group Marketing Manager
Nestlé Jamaica Limited
01.2016 - 12.2019
- Led the annual business planning process, effectively managing the Product Fixed and Marketing Expense Budget
- Developed campaigns with an average ROI of +22%, boosting basket size and visibility for Nestlé brand
- Strategically planned and executed new product launches across key brands
- Created joint business plans, achieving double-digit growth in the Northern Caribbean Region
New Business Development Manager
Nestlé Jamaica Limited
01.2015 - 12.2016
- Achieved brand growth across core categories, sourcing profit-generating new products in multiple markets
- Implemented strategies to grow market leadership positions of top five brands with significant market share increase
Corporate Communications
Nestlé Jamaica Limited
04.2014 - 12.2015
- Improved the company's image through Corporate Equity Monitor survey #3, and developed impactful Corporate Social Campaigns
- Successfully organized the 75th Anniversary Event and launched Nestlé Jamaica on various social media platforms
Consumer Marketing Manager (Dairy)
Nestlé Jamaica Limited
03.2013 - 12.2014
- Increased market share for key pillar and strategic brands, leading successful product launches
- Developed winning national consumer promotions, achieving ROI of 10% and strengthening customer relationships
- Instrumental in package redesign for key brands
Area Sales Manager
Johnson & Johnson Caribbean
04.2011 - 12.2012
- Rationalized distributor in the Bahamas to ensure best partner to manage the Johnson & Johnson Business in 2012
- Achieved positive growth in 2012- Bahamas +34% with strong in market execution
- Stabilized Jamaica market business, managed inventory to deliver growth of 9% in 2012
Northern Caribbean Consumer Sales Manager
GlaxoSmithKline Jamaica Limited
04.2010 - 03.2011
- Delivered net trade sales growth of 11% year on year, achieving positive gross margins above budget
- Implemented monthly business reviews and increased product distribution in the Bahamas by 30%
- Overall lead market brands recognized +12% vs
- Plan and 5% vs
- PY; global brands achieved +11% vs
- Plan and +9% vs
- PY
- Increased distribution of new products in the Bahamas by 30% by expanding portfolio
- Rationalized local market customer based to ensure greater balance sales rep: door coverage
Area Manager
Johnson & Johnson Export
01.2009 - 04.2010
- Develop marketing plans and the management of the A&P budget to support growth
- Build the knowledge expertise of the companies distributor partners through periodic strategic brand training
- Review brand pricing to ensure in market brand competitiveness
- Establish and implement Power code initiative with distributors to ensure focus on brand priorities to drive growth
- Implement monthly / quarterly business review project- pinpoint gaps and recommend workable solutions to close gaps
National Sales / Country Manager
Johnson & Johnson
01.2006 - 12.2008
- Responsible for leading the Jamaica business team to growth via cost reductions, portfolio optimization and managing costs
- Effected the Johnson & Johnson business transformation to a full distributor model while achieving 32% sales growth in 2008
- Achievement of company’s Business Plan financial objectives and realize growth in 63% of core categories year over year
- Achieve company’s Business Plan goals such new and base product distribution, retail pricing strategy, Top-to-Top Business plan presentations, merchandising strategy, account specific promotional calendar, sales forecasting
Customer Marketing Manager
Johnson & Johnson
01.2004 - 12.2006
- Developed 'Winning At Retail' strategies for effective launches of strategic products in the English-speaking Caribbean markets
- Developed Account Plans and managed all key accounts across geographic boundaries building and forging strong trade partnerships
- Managed the A&P media schedules to ensure investment maximization and efficiency
- Achieved BP sales growth of 20% - chain accounts and GP target of 50% year over year
- Effectively launched new products and achieved 80% target distribution in required 60 days
Product Manager
Johnson & Johnson
01.2002 - 12.2004
- Achieved brand growth 2002 and 2003 vs
- PY: Oral Care 35% & 23%, Splenda 81% and 34%, Jcloth 13% & 34%, Band Aid 14% and 21%, Savlon 8% and 27% respectively
- Optimized the portfolio across all franchises, rationalizing non-performing SKUs resulting in greater focus and strong market share performances across multiple franchises – Stayfree –60%; Johnson’s Baby – 52%; Splenda – 65%; Carefree- 70%
- Conducted market analysis to determine feasibility of all new products prior to launch
- Achieved positive CFR resulting from the effective management of the brand forecasting and &OP process
- Achieved 2004 BP sales growth of 20% - chain accounts and GP target of 50%
Education
Training Management Fundamentals 1 - standard of leadership
Johnson & Johnson
01.2005
Master’s in Business Administration (MBA) -
Nova Southeastern University
Miami, Florida01.2001
B.Sc. Hotel Management -
the University of the West Indies
Mona, Jamaica01.1996
Skills
- Strategic planning and execution
- Financial analysis
- Cross-functional leadership
- Market analysis
- Communication and negotiation
- Problem solving
Websites
References
Available upon request
References
References available upon request.
Timeline
Business Development Manager
Musson / Seprod Group of Companies: Facey Commodity Company Ltd. / ValuDrug Pharmacy Chain T. Geddes Grant
01.2020 - Current
Group Marketing Manager
Nestlé Jamaica Limited
01.2016 - 12.2019
New Business Development Manager
Nestlé Jamaica Limited
01.2015 - 12.2016
Corporate Communications
Nestlé Jamaica Limited
04.2014 - 12.2015
Consumer Marketing Manager (Dairy)
Nestlé Jamaica Limited
03.2013 - 12.2014
Area Sales Manager
Johnson & Johnson Caribbean
04.2011 - 12.2012
Northern Caribbean Consumer Sales Manager
GlaxoSmithKline Jamaica Limited
04.2010 - 03.2011
Area Manager
Johnson & Johnson Export
01.2009 - 04.2010
National Sales / Country Manager
Johnson & Johnson
01.2006 - 12.2008
Customer Marketing Manager
Johnson & Johnson
01.2004 - 12.2006
Product Manager
Johnson & Johnson
01.2002 - 12.2004
Training Management Fundamentals 1 - standard of leadership
Johnson & Johnson
Master’s in Business Administration (MBA) -
Nova Southeastern University
B.Sc. Hotel Management -
the University of the West Indies
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