Serena Grant
Montego Bay,St. James
Summary
Results-driven media practitioner with exceptional communication and strategic planning abilities. Demonstrated expertise in crafting engaging news releases, editing, enhancing online content, and leading successful campaigns. Committed to leveraging extensive experience to drive impactful initiatives in a challenging new role.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Published Author on Amazon
Self
Montego Bay, St. James
05.2022 - Current
- Author of books namely,-
- 'Country Chronicles: Cindy's Lesson',
- 'Melly's Melanin',
- 'Hymns of Deceit',
- 'The Shadows of Green Hill'
Information Officer
Jamaica Information Service (JIS)
Montego Bay, Jamaica
08.2018 - Current
- Coverage of government officials, agencies and periphery organizations
- Release and feature writing
- Photography
- Interviewing of government officials and heads/representatives of agencies
- Coordinating assignments on site
- Write and file radio stories to the JIS Radio Department daily
- Acts for the Regional Manager when required
- Identifies community event to be covered
- Provides feedback to the Regional Manager on community response to government programmes and activities
- Recommends changes to systems and procedures
- Develops the business of the office through effective marketing and customer relationship management
- Any other duties assigned
Administrator
Montego Bay Cultural Centre
Montego Bay, Jamaica
09.2015 - 05.2017
- Marketing support
- Website administration/ content management (Word Press)
- Public relations activities such as press releases, covering cultural centre events media relations, writing the weekly 'Culture Corner' column in the Western Mirror etc
- Social media coordination (ie Instagram and Facebook)
- Stationary management
- Filing
- Procurement
- Supervision of staff in absence of Operations Manager
- Monthly staff duty rostering
- Cheque Disbursement
- Event planning and coordination
- Liaise with suppliers and stakeholders
- End of shift check off for car park staff
- Managing Town Hall events schedule
- Booking of school tours
- General administration duties
Freelance Public Relations Coordinator
Marline Stephenson - Dalley and Associates
09.2012 - 10.2013
- Coordinate events
- Crafted and disseminated press releases
- Monitored media platforms for timely and relevant information
- Provided oversight for on-site photographer
Student Assistant
University of the West Indies
Montego Bay, Jamaica
09.2011 - 09.2013
- Assisting students in finding books and other library items
- Showing students how to use the university software
Public Relations Intern
Sandals Montego Bay
Montego Bay, Jamaica
05.2013 - 06.2013
- Helping to co-ordinate Sandals Montego Bay Region outreach events
- Writing press releases and personality features for newspaper publication
- Preparing content for the 'Royal Wiz' and 'Flagship Times' newsletters
- Updating the content in the Sandals Montego Bay Region press books
Sub Editor
The Western Mirror
01.2008 - 05.2012
- Sub-editing the publication ensuring that no libelous statements are published
Data Entry Clerk
Exclusive Holidays
01.2007 - 01.2008
- Entering guest shuttle information into Microsoft Excel
Education
Master of Business Administration (MBA) - Media Leadership
University of Cumbria
07.2026
CAPE - Communications Studies (UNIT 1)
Undergrad College
06.2011
High School Diploma -
Herbert Morrison Technical High School
06.2005
Skills
- Community Relations
- Verbal Communications
- Customer Service
- Media Relations
- Public Relations
- Internal Communication
- Microsoft Office
- Social Media Coordination
- Editing
- Writing Short Stories
- Website Administration (Word Press)
Certification
- Certificate in Digital Journalism, Reuters, 06/2024
- International Republican Institute Caribbean Investigative Journalism (IRI) Programme Fellow, 2021
- Diploma in Journalism, ALISON, 2020
- Certificate of Internship Completion, Sandals Montego Bay
- National Drug Abuse Essay Competition Winner, 2002
- Art in D' Bay Committee member, Media Relations
References
Mrs. Marline Stephenson Dalley, Public Relations Lecturer, University of the West Indies, Mona, Western Jamaica Campus, Montego Bay, St. James, 876-770-4107
Languages
English
First Language
References
References available upon request.
Timeline
Published Author on Amazon
Self
05.2022 - Current
Information Officer
Jamaica Information Service (JIS)
08.2018 - Current
Administrator
Montego Bay Cultural Centre
09.2015 - 05.2017
Public Relations Intern
Sandals Montego Bay
05.2013 - 06.2013
Freelance Public Relations Coordinator
Marline Stephenson - Dalley and Associates
09.2012 - 10.2013
Student Assistant
University of the West Indies
09.2011 - 09.2013
Sub Editor
The Western Mirror
01.2008 - 05.2012
Data Entry Clerk
Exclusive Holidays
01.2007 - 01.2008
Master of Business Administration (MBA) - Media Leadership
University of Cumbria
CAPE - Communications Studies (UNIT 1)
Undergrad College
High School Diploma -
Herbert Morrison Technical High School
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