RICARDO PANTON
Marketing & Communications Manager
Summary
Results-driven Marketing & Brand Management manager with over 10 years of experience in financial services, education, sports, and nonprofit sectors. Proven track record in launching products, increasing customer acquisition, boosting brand visibility, and driving revenue through data-informed marketing strategies and cross-functional collaboration. Experienced in creating and implementing comprehensive brand strategies that resonate with target audiences, utilizing consumer insights and market trends to position brands effectively in competitive markets. Knowledgeable in cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
11
11
years of professional experience
2026
2026
years of post-secondary education
Work History
Brand Manager, Card Services
VM Building Society (VMBS)
04.2024 - Current
- Launched new credit card products, contributing to a 35% increase in applications within three months.
- Collaborated on the strategic development of upcoming card offerings, aligning product features with customer insights.
- Drove a 42% lift in brand awareness through targeted digital and in-branch marketing campaigns.
- Rolled out a loyalty program that increased active cardholder spending by 25%.
- Shortened campaign turnaround time by 30% by improving interdepartmental workflow processes.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
Marketing Specialist
National Commercial Bank (NCB)
11.2021 - 01.2024
- Generated over $800 million in credit card revenue and facilitated over $28 billion in total spend through strategic campaigns.
- Acquired over 100,000 new mobile app users with integrated digital marketing strategies.
- Surpassed mobile top-up revenue targets by 120%, adding over $14 million to the bottom line.
- Designed and executed email campaigns with 35% open rates, and 45% participation.
- Used Google Analytics to boost campaign ROI by 22%, optimizing spend and performance.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Marketing Officer & Lecturer
Excelsior Community College
01.2019 - 10.2021
- Increased student enrollment by 15% through digital-first campaign strategies.
- Drove a 30% increase in social media engagement, improving visibility and inquiries.
- Enrolled over 2,000 students in the K-13 Sixth Form program through a partnership with the Ministry.
- Achieved a 100% pass rate in Digital Marketing, and a 90% pass rate in Public Relations courses.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
Operations & Business Development Officer
Ballaz International
10.2016 - 01.2019
- Boosted facility revenue by 50% in six months, with expanded service offerings.
- Launched four sports leagues, growing overall revenue by 30%.
- Cut procurement costs by 15% and raised sales conversions by 10% through new SOPs.
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
Team Manager
Jamaica Hockey Federation
06.2017 - 08.2018
- Coordinated team logistics for the first CAC Games qualification in Jamaican hockey history.
- Delivered budget savings for two international tournaments in partnership with the JOA.
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Led employee relations through effective communication, coaching, training, and development.
Field Officer
Jamaica Red Cross
10.2014 - 03.2016
- Designed outreach programs serving over 5,000 community members under budget.
- Increased project visibility by 30% through regional conference participation and media presence.
- Supported organizational goals by collaborating with cross-functional teams to achieve shared objectives in the field.
- Improved field operations efficiency by implementing innovative data collection and reporting techniques.
Education
Certificate in Project Management - Project Management
Mona School of Business
Kingston 3 2024 - Current
Certificates in Digital Marketing, Content Marketing, And Management - Marketing
AMA
Online 1 2022 - 12 2022
Diploma in Management of Olympic Sport Organizations - Sports Management
International Olympic Committee
Kingston, Jamaica 1 2020 - 12 2020
Bachelor of Science - Management Studies (Marketing)
Uiversity of The West Idies
Kingston, Jamaica 1 2012 - 12 2012
Skills
- Digital Advertising
- Copywriting
- Content Creation & Strategy
- Email Marketing & Automation
- Project Management
- Brand strategy
- Campaign planning
- Brand-building strategies
Volunteer And Leadership
- Vice-President, Jamaica Hockey Federation, 2021-01-01, Present
- Director, Jamaica Powerlifting Association, 2021-01-01, Present
- President, Munro College Old Boys Hockey Club, 2007-01-01, Present
- Marketing Coordinator, KK Moments, 2013
Timeline
Brand Manager, Card Services
VM Building Society (VMBS)
04.2024 - Current
Marketing Specialist
National Commercial Bank (NCB)
11.2021 - 01.2024
Marketing Officer & Lecturer
Excelsior Community College
01.2019 - 10.2021
Team Manager
Jamaica Hockey Federation
06.2017 - 08.2018
Operations & Business Development Officer
Ballaz International
10.2016 - 01.2019
Field Officer
Jamaica Red Cross
10.2014 - 03.2016
Certificate in Project Management - Project Management
Mona School of Business
3 2024 - Current
Certificates in Digital Marketing, Content Marketing, And Management - Marketing
AMA
1 2022 - 12 2022
Diploma in Management of Olympic Sport Organizations - Sports Management
International Olympic Committee
1 2020 - 12 2020
Bachelor of Science - Management Studies (Marketing)
Uiversity of The West Idies
1 2012 - 12 2012
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