Hi, I’m
Renee Smith
Opportunities Don't happen.You create them.
Chris Grosser
Summary
Experienced Project Manager and Branding Specialist with a proven track record in brand development, strategic marketing, and communications. Skilled in managing end-to-end project lifecycles, driving successful campaigns, and aligning brand messaging across multiple platforms. Expertise in overseeing operations, executing public relations strategies, and leading social media branding efforts within diverse industries, including corporate, nonprofit, and creative sectors.
Overview
8
years of professional experience
3
Certificates
6
years of post-secondary education
Work History
Care Blackage | Matrimony Homies
Operations Manager
03.2023 - 12.2024
Job overview
- Progressed from PR Coordinator to Operations Manager, leading cross-functional teams and driving operational efficiency.
- Increased operational efficiency by 15% through strategic process optimization and workflow improvements.
- Managed daily operations and resource allocation, ensuring seamless team collaboration and service delivery.
- Executed holiday gifting campaigns, engaging with black-owned corporations to enhance brand visibility.
- Improved client experience and reduced costs by streamlining operational processes.
Google Cloud Professional Services
Project/Program Manager
01.2022 - 10.2024
Job overview
- Started as Project Management Intern and advanced to Program Manager, overseeing cloud transformation projects.
- Led Google Cloud solutions implementation, coordinating cross-functional teams to meet client needs and business goals.
- Applied Agile methodologies to improve workflows, optimize cloud adoption, and accelerate delivery.
- Managed $10M+ project budgets, ensuring cost-effective resource allocation and operational success.
- Mitigated risks and ensured timely project delivery by implementing risk management strategies.
Black Culture Radio | She PR | ForbesBLK
Freelance-PR Coordinator | Online Business Manager
01.2023 - 08.2024
Job overview
- Developed and executed PR campaigns, increasing media coverage by 20%.
- Wrote and edited press releases, articles, and marketing content for internal and external audiences.
- Cultivated relationships with media outlets and influencers to amplify brand messaging.
- Organized and coordinated events, interviews, and community outreach programs.
- Improved operational workflows by identifying inefficiencies and implementing solutions.
Revlon | Dynasty Travels
Media Marketing and Branding Manager
11.2022 - 12.2023
Job overview
- Executed digital marketing strategies across platforms, boosting engagement by 30% and increasing website traffic by 25%.
- Developed and implemented targeted marketing campaigns, driving brand recognition and customer acquisition.
- Refined brand messaging and visual identity, ensuring consistency across all media and marketing channels.
- Aligned cross-functional teams to optimize ROI and enhance brand visibility.
- Analyzed campaign performance metrics to refine strategies and improve audience engagement.
Skills
- Project Lifecycle Management
- Agile Methodologies (Scrum/Kanban)
- Risk & Budget Management
- Cross-Functional Team Collaboration
- Digital Marketing Strategy
- Brand Development and Positioning
- Social Media Management
- Public Relations Campaigns
Certification
- Google Project Management, Professional Certificate (Pending )
- Finance and Technology (Fintech Specialization Certificate)- EdX Platforms.
Additional Information
Author and Publisher of Burden Free Success: Building Better Brands, available on Amazon Kindle & Paperback/Hardcover.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Education
University of The West IndiesMona, Kingston
Bachelor of Science from Psychology
08.2015 - 11.2018
University of California, Berkeley
Bachelor of Science from Business Administration
01.2019 - 11.2021
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceFlexible work hoursWork from home optionCareer advancementPersonal development programsPaid time offPaid sick leaveLanguages
English
Bilingual or Proficient (C2)
Interests
Writing
Accomplishments
Author and Publisher of Burden Free Success: Building Better Brands. Available on Amazon Kindle & Paperback/Hardcover.
Timeline
Operations Manager
Care Blackage | Matrimony Homies
03.2023 - 12.2024
Freelance-PR Coordinator | Online Business Manager
Black Culture Radio | She PR | ForbesBLK
01.2023 - 08.2024
Media Marketing and Branding Manager
Revlon | Dynasty Travels
11.2022 - 12.2023
Project/Program Manager
Google Cloud Professional Services
01.2022 - 10.2024
University of California, Berkeley
Bachelor of Science from Business Administration
01.2019 - 11.2021
University of The West Indies
Bachelor of Science from Psychology
08.2015 - 11.2018
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