Driven Data Insight Analyst with a proven track record at International Game Technology, IGT, where I led market research projects to completion, enhancing decision-making processes. Excelled in data analysis and report writing, while demonstrating strong leadership and communication skills. Achieved over 95% of project deadlines within budget, significantly boosting client satisfaction and repeat business.
Overview
10
10
years of professional experience
Work History
Data Insight Analyst
International Game Technology, IGT
09.2021 - Current
Provide reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Lead end-to-end market research projects from though to finish (that is, objective definition, instrument design, report preparation and presentation).
Coordinate and monitor research activities with external research suppliers to ensure that company's objectives are met.
Collect and analyze key data from organizations to settle relevance to the business.
Generate reports detailing findings and recommendations- ensuring the voice of the customer is present in marketing and sales related decision.
Analyze structured and unstructured data in ways that offers insight to our business users - integrating data from primary and secondary research sources.
Closely monitor current industry trends and macro economic factors to identify potential research needs before being asked by stakeholders.
Design and manage annual research budget.
Project Manager (Market Research & Trade Audits)
Trade Management Services Ltd.
08.2016 - 09.2019
Led multiple project teams simultaneously, while remaining at least 20% within budget.
Performed tasks related to projects’ progress, including budgeting, scheduling and resource management.
Successfully communicated with, trained, and coordinated project teams.
Consistently met over 95% of deadlines resulting in repeat business from clients.
Led and managed the execution of various primary and secondary research projects.
Sourced data from credible research agencies such as STATIN Jamaica.
Analyzed data and prepared detailed, artful, comprehensive reports for clients using Microsoft PowerPoint, Word and/or Excel.
Advised clients of effective marketing strategies to employ that will enhance their brands.
Market Research Coordinator
Trade Management Services Ltd.
05.2014 - 07.2016
Provided administrative and clerical support to the Business Development Manager.
Organized and managed project teams within the stipulated budget and time.
Assisted the promotion team with planning and execution of promotional activities including field supervision.
Education
BBA - Marketing And Economics (Hons.)
University of Technology
Jamaica
08.2014
High School Diploma -
St. Andrew High School For Girls
Jamaica
06.2010
Skills
Professional
Data analysis
Database searches
Report writing
Problem solving
Critical thinking
Time management
Multi-tasking
Presentation
Highly Proficient Technical Skills
Statistical Package for the Social Sciences (SPSS)
Microsoft Office - Word, Excel, PowerPoint, Publisher
Business Intelligence
Snap XMP
Momentive Inc (formerly Survey Monkey)
Soft Skills
Leadership
Emotional intelligence
Organization
Flexibility
Communication
Self-motivation
Accomplishments
University of Technology, Jamaica -The Lloyd Edwards Award for Marketing Research 2015
University of Technology, Jamaica - The Philip Memorial Scholarship 2014
University of Technology, Jamaica - Most Outstanding Marketing Research Committee Member 2014
Interests
Event Planning
I am currently Vice Chairperson on IGT's Staff Engagement and Planning Committee, which is responsible for the planning, execution, and evaluation of all staff activities such as, Fun Day, Staff Party, Staff Flex, just to name a few
Interior Decorating and home and office makeover
I supervised the renovation of my department ensuring that the contractor and designer adhered to the company's project expectations
Sales Supervisor (Previously Account Development) at International Game Technology (IGT)Sales Supervisor (Previously Account Development) at International Game Technology (IGT)