Oraine Wallace
Marketing & Communication Professional
Kingston 20,Jamaica
Summary
As a dynamic and results-driven Marketing and Communications Professional, I bring a proven track record in enhancing brand visibility, shaping compelling narratives, and executing strategic campaigns. With expertise in marketing, communications, and public relations, I am a creative thinker and skilled communicator, deeply attuned to market trends, consumer behavior, and effective brand positioning strategies. My ability to work collaboratively as a team player, coupled with my strategic thinking, ensures that I deliver impactful and measurable results.
Cell: 1-876-855-1113
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Juici Beef Limited
Kingston 20, Jamaica
03.2024 - 06.2024
- Duties include but are not limited to:
- Market Research Leadership: Directed and executed comprehensive market research initiatives, providing critical insights to inform strategic decision-making and campaign development
- Outsourcing and Media Coordination: Successfully orchestrated the outsourcing of diverse marketing support activities, including billboard placements, TV ad development and placement, radio ad placements, and social media management
- Social Media Growth: Played a key role in establishing and growing Juici's social media presence, resulting in a 5% increase in follower engagement
- Stakeholder Relationship Management: Cultivated and strengthened relationships with stakeholders and businesses, enhancing Juici's market perception and positioning
- Budget Management: Carefully managed the marketing budget to ensure cost-effective allocation of resources and maximized return on investment
- Data-Driven Strategy Optimization: Analyzed campaign performance metrics and consumer insights to continuously optimize marketing strategies and maximize ROI
- Industry Representation: Represented Juici Patties at industry events, fostering partnerships and expanding market reach.
Marketing & Public Relations Manager
Universal Service Fund
Kingston 20, Jamaica
07.2023 - 09.2023
- Duties included but were not limited to:
- Strategic Campaign Leadership: Developed and executed comprehensive marketing, communications, and public relations campaigns, significantly enhancing the visibility and understanding of the
- Universal Service Fund's mission and goals
- Team Leadership: Provided strategic leadership and guidance to a high-performing marketing team, fostering collaboration and driving successful campaign outcomes
- Event Coordination: Planned and coordinated over 20 impactful events, effectively promoting the USF's objectives and showcasing its positive impact on the community
- Content Creation: Authored compelling speeches, led the preparation of the Fund’s annual report, developed engaging media advisories and press releases, and created eye-catching newspaper advertisements
- Media Relations: Managed the Fund’s relationship with media outlets, securing over 18 high-profile publications and providing technical guidance to senior management to support informed decision- making.
Marketing & Public Relations Officer
Bureau of Standards Jamaica
Kingston 20, Jamaica
11.2017 - 06.2023
- Duties included but were not limited to:
- Multi-Organization Marketing: Effectively assisted in the marketing and promotion of the Bureau of
- Standards Jamaica (BSJ), National Certification Body of Jamaica (NCBJ), and the National Compliance and Regulatory Authority (NCRA)
- Social Media Growth: Increased social media following by 10% for BSJ, 50% for NCBJ, and 30% for NCRA through targeted and engaging content strategies
- Event Coordination: Coordinated and supported over 50 stakeholder events, achieving specified objectives and enhancing engagement and visibility
- Content and Media Management: Wrote impactful speeches, contributed to the creation of comprehensive marketing, public relations, and communication plans, and managed relationships with the media
- Public Relations Leadership: Coordinated public relations opportunities for key members of BSJ, NCRA, and NCBJ, ensuring positive media coverage and stakeholder engagement
- Comprehensive Skill Set: Performed budget preparation, graphic design, video recording and editing, social media, and website management duties
- Strategic Planning: Assisted in the creation of communication, public relations, and marketing strategies, driving effective and cohesive messaging across all platforms.
Inventory Manager
Usain Bolt’s Tracks & Records
01.2016 - 01.2017
- Duties included but were not limited to:
- Comprehensive Reporting: Generated daily, weekly, and monthly reports (including variance reports, gas reading reports, breakage reports, non-delivery reports, and wastage reports) to provide critical insights for the company’s decision-making process
- Operational Management: Managed the storeroom clerk and optimized storeroom operations to enhance operational efficiency and ensure smooth workflows.
Education
Master of Science Degree - Commerce Management and Marketing
European Business School of Barcelona
2020
Bachelor of Science Degree - General Management Studies
University of The West Indies
2016
Skills
- Expertise in Effective Communication and Presentation Skills
- Specialized in Media Management, Business Development, Event Management, Budget Management
- And Brand Management
- Advanced Skills in E-marketing, Social Media and Website Management, Video Editing, and Graphic
- Design
- Proficient in Speech Writing
- KPI Analysis and Management
- Demonstrated Leadership and Team Collaboration Skills
- Experienced in Coordinating and Managing Corporate Events
- Professional Experience in Marketing, Public Relations, and Inventory Management
Certification
Supervisory Management Certification
Google Certified in The Fundamentals of Digital Marketing
Work Preference
Work Type
Full TimeContract WorkPart TimeWork Location
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancementPaid sick leaveHealthcare benefitsWork from home optionPersonal development programsTeam Building / Company Retreats401k matchFlexible work hoursTimeline
Marketing Manager
Juici Beef Limited
03.2024 - 06.2024
Marketing & Public Relations Manager
Universal Service Fund
07.2023 - 09.2023
Marketing & Public Relations Officer
Bureau of Standards Jamaica
11.2017 - 06.2023
Inventory Manager
Usain Bolt’s Tracks & Records
01.2016 - 01.2017
Supervisory Management Certification
Google Certified in The Fundamentals of Digital Marketing
Proficiency in Hootsuite and Microsoft Office Suite
Master of Science Degree - Commerce Management and Marketing
European Business School of Barcelona
Bachelor of Science Degree - General Management Studies
University of The West Indies
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