MIGUEL WALTERS
Kingston
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
15
15
years of professional experience
Work History
Director Of Live Production
Jamaica Reggae Industry Association (JaRIA)
07.2024 - Current
- Resolved issues quickly to maintain productivity goals.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Spearheaded innovative approaches to resource allocation and strategic planning.
Marketing Director
Properties & Notes Investments
01.2021 - Current
- Key responsibilities:
- Look at recent sales performance and identify trends
- Analyze current and past market data
- Market research & Analysis
- Data mining and analysis
- Project management
- Brand management
- Digital marketing
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Marketing Coordinator
REAS Marketing
02.2020 - 10.2021
- Key responsibilities:
- Build & Schedule Marketing Emails/Automated Workflows
- Work across several marketing platforms
- Namely; Sharpsring, hubspot, mailchimp, klaviyo, constant contact & more
- Answered general marketing department inquiries by email, phone, and mail.
Entertainment Consultant
The Firm Marketing Agency
01.2010 - 01.2013
- Key responsibilities:
- Artist Liaison
- Event Coordination
- Brand Promotion
- Sponsorship Solicitation
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Partnered across departments to run smooth, professional events and activities.
Education
Bachelors in Accounting -
University of Technology
01.2004
High School completion certificate - undefined
Calabar High School
01.2001
Skills
- Communication
- Decision making
- Market research & Analysis
- Data mining
- Project management
- Brand management
- Digital marketing
- Campaign Development
- Communications management
- Key decision making
- Project Management
Accomplishments
- 2006-01-01, 2015-12-31, Successfully took a music band from obscurity to local popularity
- 2010-01-01, 2016-12-31, Managed a major aspect of the voices for climate change project for Jamaica
Personal Information
Title: Marketing Manager
Timeline
Director Of Live Production
Jamaica Reggae Industry Association (JaRIA)
07.2024 - Current
Marketing Director
Properties & Notes Investments
01.2021 - Current
Marketing Coordinator
REAS Marketing
02.2020 - 10.2021
Entertainment Consultant
The Firm Marketing Agency
01.2010 - 01.2013
Bachelors in Accounting -
University of Technology
High School completion certificate - undefined
Calabar High School
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