GoHighLevel
Mellesia Lewis
Digital Marketing Manager
Savanna La Mar,Westmoreland
Summary
Dynamic Digital Marketing Manager with extensive experience in executing strategic campaigns that elevate brand visibility and drive revenue growth. Successfully developed and managed digital marketing initiatives for 17 Caribbean SMEs, generating over 5,000 high-quality leads and reaching an audience of 7.2 million across various platforms. Proficient in digital marketing strategy, social media management, and email marketing, backed by certifications in copywriting and analytics. Committed to utilizing market research insights to refine strategies that support organizational goals and foster sustained business expansion.
Overview
18
18
years of professional experience
Skills
- Digital marketing management
- Content creation
- Social media tools
- Market research and analysis
- SEO and keyword research
- Social media management
- Analytics and Data Interpretation
- Email marketing
- Buyer persona creation
- Campaign management
- Customer relationship management (CRM)
- Analytical skills
- Communication skills
- Adaptability
- Creative problem solving
- Report preparation
Software
HubSpot
MailChimp
MailerLite
Canva
Adobe Express
WordPress
Hootsuite
Meta Business Manager
Meta Ads Manager
Basecamp
Slack
WordPress
Shopify
Loomly
Reviewsio
Google Analytics
Work History
Digital Marketing Professional
Independent Projects (Various Clients)
Port Of Spain, Trinidad And Tobago
2019.06 - Current
- Created and managed digital marketing strategies to meet set KPIs for 17 brands in 3 years achieving 5000+ high-quality leads, 7.2 M reach, 1500 social media posts, blogs and websites with average conversion rates of 4.5%
- Tracked and analyzed performance metrics to ensure client marketing key performance indicators were met using the analytics tools such as Hootsuite and Google Analytics
- Coordinated with team members and external freelancers to provide clients with the best possible service and results with the help of project management tools such as Basecamp, Slack and Google Suite
Digital Marketing Specialist
Caribbean Ideas Synapse
Port Of Spain, Trinidad And Tobago
2019.01 - 2022.01
- Developed and executed digital marketing programs resulting in average yearly social media page growth of 64% on Facebook and 47% on Twitter and Instagram page growth of 120% resulting in a total reach of 20M+ in 3 years
- Conducted media buying and digital design and campaign program coordination to help clients achieve their marketing KPIs
- Prepared social media analytics reports including insights and recommendations that guide team and clients in improving campaigns
Investment Advisor
Guardian Asset Management
Port Of Spain, Trinidad And Tobago
2017.01 - 2018.01
- Developed and maintained relationships with a base of 300 affluent clients managing from $0 to $50 million in AUM in 2 years by conducting lead-generation activities and providing personalized advice and guidance on investment products to reach their short, medium, and long-term goals
- Assessed clients' risk tolerance, current financial situation, income, and goals to provide advice on selecting mutual funds and private wealth facilities
Financial Advisor
Maritime Financial Group
Port Of Spain, Trinidad And Tobago
2013.01 - 2016.01
- Successfully grew a client base of over 250 clients in 3 years by leveraging prospecting methods such as networking and cold-calling efforts
- Provided clients personalized advice and guidance on the best insurance, investment, financing products and on retirement planning, estate planning, debt management, risk management, and tax planning to help clients reach short, medium, and long-term goals
Sales Administrator
Optimum Distributors
Port Of Spain, Trinidad And Tobago
2012.01 - 2013.01
- Managed sales and ordering processes, obtained products from international suppliers in the US and Europe for a high-end showroom specializing in providing Architects, Interior Designers, and Contractors with bathroom and door hardware
- Negotiated with international suppliers to secure the best possible pricing, ensuring product quality and timeliness of delivery
Wedding Planner
Sunsets Resorts Jamaica
Montego Bay , Jamaica
2009.01 - 2011.08
- Planned event details such as décor, timelines, catering, entertainment, and music for 85 weddings in 2 years.
- Supervised event setup and banquet staff, ensuring all events ran smoothly
- Increased revenue by 40% through consistent email and phone follow-up.
- Resolved day-of issues with creative problem-solving to seamlessly execute events.
Bank Teller
National Commercial Bank
Savanna - La - Mar, Jamaica
2007.01 - 2009.01
- Primary responsibility was processing over-the-counter financial transactions
Education
Certificate - Certified Analytics & Data Specialist
DigitalMarketer
Austin, Texas2024-01
Certificate - Certified Ecommerce Marketing Specialist
DigitalMarketer
Austin, Texas2024-01
Certificate - Certified Email Marketing Specialist
DigitalMarketer
Austin, Texas2024-01
Certificate - Copywriting
Udemy (Codestars)
Online2020-01
Bachelors Degree - Management Studies, Marketing Specialization
University of The West Indies
01.2007
Timeline
Digital Marketing Professional
Independent Projects (Various Clients)
2019.06 - Current
Digital Marketing Specialist
Caribbean Ideas Synapse
2019.01 - 2022.01
Investment Advisor
Guardian Asset Management
2017.01 - 2018.01
Financial Advisor
Maritime Financial Group
2013.01 - 2016.01
Sales Administrator
Optimum Distributors
2012.01 - 2013.01
Wedding Planner
Sunsets Resorts Jamaica
2009.01 - 2011.08
Bank Teller
National Commercial Bank
2007.01 - 2009.01
Certificate - Certified Analytics & Data Specialist
DigitalMarketer
Certificate - Certified Ecommerce Marketing Specialist
DigitalMarketer
Certificate - Certified Email Marketing Specialist
DigitalMarketer
Certificate - Copywriting
Udemy (Codestars)
Bachelors Degree - Management Studies, Marketing Specialization
University of The West Indies
Languages
English
First Language
Spanish
Elementary (A2)
A2
Personality
- ENFJ Personality Type: Extroverted, Intuitive, Feeling, Judging
- Empathetic: Strong ability to understand and connect with others, fostering collaboration and teamwork.
- Outgoing: Enjoy engaging with diverse individuals, building relationships that enhance professional networks.
- Creative & Analytical: Balanced approach with a 60/40 split, combining innovative thinking with data-driven decision-making.
- Life-Long Learner: Committed to continuous personal and professional development, always seeking new knowledge and skills.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteHybridOn-SiteImportant To Me
Career advancementCompany CultureFlexible work hoursWork-life balancePersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leaveStock Options / Equity / Profit SharingQuote
Price is what you pay. Value is what you get.
Warren Buffett