Louise Douglas
Kingston,01
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
13
13
years of professional experience
Work History
Caribbean Marketing Manager
TWINKL (UK)
11.2021 - 04.2023
- Managed and coordinated marketing and creative staff
- Coordinated marketing strategies with sales, financial, public relations, and production departments
- Developed & Implemented business cases for marketing programs
- Analysed market trends and prepared forecasts
- Monitored campaigns, ensuring deadlines and KPIs are met
- Analysed data to evaluate the success of marketing efforts and create strategy to improve Brand marketing and exposure
- Managed social media activity and messaging
- Improved the overall user experience of the the Caribbean with our web and design teams to continuously improve
- Business management and strategy achieve growth targets
- Write and code newsletter communication and analysing data
- Approved and oversaw the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Conceptualised and executed multichannel campaigns.
Customer Care Manager
CB GROUP
01.2021 - 10.2021
- Communicating with internal teams to discuss sales targets
- Generating sales leads, building sustainable relationships where necessary
- Oversee the hiring, orienting, and training of customer care staff to ensure a capable workforce
- Develop and implement customer care policies, procedures, and regulations necessary for ensuring a satisfied customer base
- Communicate with customers to identify their need/expectations and make appropriate adjustments to meet those needs
- Follow up customers to ensure they receive optimal value from purchased products/services
- Provide customers with updates on service developments and Price changes
- Analyze customer care data and statistics to obtain results useful in taking key business decisions
- Assign and designate job territories to customer care staff according to their performance
- Work around available budget to achieve set objectives and targets
- Conduct surveys to determine the opinion of customers regarding their products/services.
Brand Manager
LASCO Financial Services
11.2018 - 11.2020
- Developed and implemented internal and external marketing programs for the Remittance and Cambio Services divisions
- Supported both the Remittance and Cambio teams in the achievement of the business objectives and targets by providing marketing support through strategies and initiatives
- Prepared monthly or quarterly reports and analysis of the Remittance and Cambio sales activities and competitive reports
- Executed activities to communicate the business value proposition to customers
- Executed multiple nationwide brand campaigns
- Analyzed Remittance & Cambio portfolios; seek/outline market opportunities for market penetration in conjunction with department and branch managers
- Worked with Remittance and Cambio agencies to ensure branding, merchandising and signage is present, visible and up to date
- Analyzed market trends and forecasting industry development that may impact offline and online marketing activities and emerging market needs
- Monitored competitive activity, providing regular updates are competitive promotion and activities
- Arranged the effective distribution of marketing materials; maintaining an updated customer database
- Ensured that the key locations have current POS materials, communication and branding, merchandising and signage is present, visible and up to date
- Assisted in applying activities that develop organisation capabilities to deliver a consistent customer experience
- Executed brand communication plans
- Implemented innovation strategies to grow customer awareness, drive higher and maintain customer retention and loyalty
- Conducted market research and mystery shopping to identify market requirements for current and future products; using customer question and focus groups etc
- Assessed alternate market research channels
- Designed, collected and analyzed customer satisfaction and feedback
- Executed customer loyalty plans.
Mng. Dir.
ARTISTIC COMMUNICATIONS GROUP
10.2010 - 11.2018
- Marketing Executive with 10+ years of experience and proven track record of creating, managing and executing successful marketing campaigns
- Developed campaigns that have generated millions of dollars in new revenue
- Coordinated and managed successful PR/marketing campaigns, generating media impressions
- Extensive sponsorship development, business expansion and joint marketing experience, having worked closely with clients such as: RedStripe JA., Jamaica National Heritage Trust, PepsiCo JA., Jamaica National Housing Trust
- Deep knowledge of creating and executing online marketing campaigns, supporting brand marketing on multiple platforms
- Responsible for planning, developing, executing and overseeing marketing and promotion initiatives, including long term strategy in addition to providing oversight and direction to short-term campaigns
- Managed a $5.5+ million in marketing and branding budget, supporting online marketing, emails, promotions overall branding
- Increased local customer database through partnerships, online media and charities – resulting in new customers and new revenue
- Coordinated and managed the campaign designed to promote-- resulting in a successful PR/marketing campaign generating over media impressions resulting in ad value
- Managed joint marketing programs, including consumer rewards packages, customer loyalty programs, and sponsorships at conferences and charities
- Created and managed conferences aimed at educating about customer brand, including close collaboration with partners and external vendors
- Utilized customer surveys to identify and segment customers, enabling customized marketing campaigns and improved branding messages
- Managed online marketing promotions, branding campaigns, and marketing– including direct mail, email marketing, and sweepstake and incentive programs
- Presented monthly calls and quarterly meetings with global marketing teams, ensuring strategic alignment and budget approval for marketing and PR campaigns
- Interacted with internal and external agencies to ensure creative, promotional programs, web enhancements, and marketing communications aligned with corporate strategy
- Responsible of maintaining, tracking and supporting marketing, advertising and direct marketing campaigns across the Hilton Hotel organization.
Education
BA Psychology, English/History -
International University of the Caribbean
Skills
- Project Management
- Business Development
- Client Relations Management
- Online Marketing
- Digital Marketing Strategy
- Customer relationship management
- Social media strategy
- Search engine optimization (SEO/SEM)
- Marketing channel management
- Business strategy
- Real-time customer segmentation
- Process improvement
- Advertising Management
- Influencer Marketing
- Budgeting and deal structuring
- Public and Media Relations
- Marketing campaign management
- Partnership Development
- KPI Tracking
- Brand Development
Overview
I am a dynamic and accomplished Marketing professional with diversified marketing experience, strong communication and organizational skills. I offer logical, forthright thinking and an ability to provide effective solutions to solve complex challenges. I will demonstrate a commitment to superior customer service through positive attitude, leadership & hands-on teamwork. I am also experienced in business development, client relationship management and strategic Marketing. I am able to implement business strategies that will deliver market leadership, rapid growth in highly competitive markets. I am an accomplished public speaker. Strong interpersonal skills.
Training
- SEM/SEO Training, WordPress, USA
- Google Analytic Training, Kingston, JA
- Marketing & Sales Certification, Kingston, JA
- Customer Services Training, Ocho Rios, JA
Timeline
Caribbean Marketing Manager
TWINKL (UK)
11.2021 - 04.2023
Customer Care Manager
CB GROUP
01.2021 - 10.2021
Brand Manager
LASCO Financial Services
11.2018 - 11.2020
Mng. Dir.
ARTISTIC COMMUNICATIONS GROUP
10.2010 - 11.2018
BA Psychology, English/History -
International University of the Caribbean
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