Latifah Reid
JOURNALIST
Linstead,Jamaica
Summary
Media and Communications Professional experienced in storytelling and content creation that enhances brand visibility and audience engagement. Delivered impactful messaging across digital, broadcast, and print platforms, supporting organizational goals through innovative media strategies. Developed engaging audio content and compelling narratives while producing clear business communications in fast-paced environments.
Overview
4
4
years of professional experience
Work History
Producer for Love in the Morning with Jucal Dyer
Love101FM
12.2022 - Current
- Produce and coordinate daily content for a live morning radio show, ensuring smooth and engaging broadcasts for listeners.
- Plan show rundowns, develop segment ideas, and write scripts tailored to morning audiences and current events.
- Coordinated interviews with guests, experts, and community stakeholders to enhance show content and listener interest.
- Edited and produced audio content, including interviews, features, and promotional clips, to ensure high-quality broadcasts that engage listeners.
- Monitored audience feedback and trends to inform content planning, resulting in increased listener engagement.
- Assist with promotional campaigns and social media content to increase visibility and reach of Love in the Morning.
- Ensure all programming meets broadcasting standards, company policies, and daily production deadlines.
- [81 Hagley Park Road]
Programmes Assistant
Love101FM
Kingston, Jamaica
11.2021 - Current
- Provided administrative and production support for planning and execution of daily and weekly radio programmes, ensuring seamless operations.
- Coordinate programme schedules and studio arrangements to ensure smooth broadcasts.
- Coordinate with sales team to organize, plan and schedule pre-outside broadcasts by assigning announcer, producer and technical team.
- Drafted and recorded promotional announcements and programme summaries to enhance audience engagement and internal communication.
- Assisted in training new announcers and producers while serving as relief announcer to maintain broadcast continuity.
- Work collaboratively with technical staff, hosts, and management to maintain high-quality programming aligned with the station’s mission and audience needs.
- [81 Hagley Park Road]
Voluntary Teacher (VBS)
Byndloss Shiloh Apostolic Church
- Facilitated English language and reading lessons, improving literacy skills among students.
- Facilitated engaging classroom discussions to enhance student understanding.
Education
BA - Communication Arts and Technology, Journalism
University of Technology
Kingston Jamaica08-2018
McGrath High School 6th Form - A’ Levels 1&2
McGrath High School
Linstead, Catherine05-2013
McGrath High School - CXC Six O’ Levels (CSEC)
McGrath High School
Linstead, St Catherine07-2011
Skills
- Radio production
- Script writing
- Audio development
- Narrative development
- Content creation
- Journalism
- News writing
- Report writing
- Research expertise
- Deadline management
- Professional voice
- Speech
Accomplishments
- 3 time nominated Gospel radio show at the Sterling Gospel awards
- Professional Voice-over Artist (VO Artist)
References
- Ms. Janetta Paharsingh, Teacher, Jericho Primary School, Lot#398 Orange Way, Charlemont H/Scheme, Linstead, St. Catherine, (876) 370-7695
- Mr. Lindie Griffiths, Minister of Religion / Entrepreneur, Byndloss Shiloh Apostolic Church of Ja. Ltd., Byndloss District, Linstead, St. Catherine, (876) 368-7614, (876) 874-6470
Community Service
Voluntary Teacher (VBS), Byndloss Shiloh Apostolic Church, Taught English Language and Reading., Music and Arts director., Committee member of Annual Tin(Can) Drive.
Recognition
- President and Director of The Byndloss Shiloh Apostolic Choir
- Committee member of the Saturated Praise Back to School Fair
Timeline
Producer for Love in the Morning with Jucal Dyer
Love101FM
12.2022 - Current
Programmes Assistant
Love101FM
11.2021 - Current
Voluntary Teacher (VBS)
Byndloss Shiloh Apostolic Church
BA - Communication Arts and Technology, Journalism
University of Technology
McGrath High School 6th Form - A’ Levels 1&2
McGrath High School
McGrath High School - CXC Six O’ Levels (CSEC)
McGrath High School