LARRESHIA T. WILSON
Mandeville, Manchester
Summary
Creative, dedicated and self- motivated Communications professional with business, media and international relations skills. Ability to establish rapport quickly and make presentations with clarity and enthusiasm, fostering professionalism with honesty and integrity with the intention of unlocking future opportunities. Committed to supporting company's initiatives and programs.
Overview
7
7
years of professional experience
Work History
Public Relations Strategist
AVA4U
05.2023 - Current
- Spearheading the company’s rebranding campaign
- Write proposals for various campaigns
- Create and deliver presentations to members of the executive team
- Designed the company’s newsletter and email marketing and established their format to enhance engagement readiness
- Established an online presence for the company by creating social media accounts to boost business-customer engagement by over 80% and drive sales and website traffic by 75%
- Manage company’s social media and create content for email marketing - increasing engagement rate to 85%
- Monitor internal communication to boost staff awareness and boost productivity to 90%
Account Representative
AVA4U
08.2022 - 05.2023
- Jamaica
- Managed social media and created engaging content for advertisement email marketing increasing engagement rate to 85%
- Utilized software for graphic design, video content revision and editing boosting product and service awareness to over 80%
- Revised PowerPoints for webinars and onsite events with 100% efficiency
- Process surveys done for each event and update trainer feedback on client platform
Sales and Marketing Associate
Golfview Hotel
Mandeville
02.2022 - 07.2022
- Monitored product line sales and costs, compiling thorough progress reports using data analysis
- Implemented advertising campaigns and prepared graphic designs for promotional purposes with over 90% customer satisfaction rate
- Checking guests in and out with 95% customer satisfaction rate and updating online systems daily
- Producing financial reports at end of all shifts with 100% accuracy
Parish Secretary
Community Service, People's National Party Youth Organization
Manchester
01.2018 - 01.2021
Marketing Assistant
NCU Media Group
Mandeville, Manchester
08.2019 - 09.2020
- Assisted with event planning and execution and represented company at various events
- Liaised with clients and sponsors via telephone and email to increasing product and service awareness up to 80%
- Generated reports to support development and implementation of marketing plans
- Established and managed relationships with external data providers and research vendors
Customer Service Consultant
Sutherland Global Services
Mandeville, Manchester
10.2018 - 03.2019
- Engaged customers in conversation to uncover needs with probing questions and overcome objections using persuasive techniques boosting customer satisfaction to over 90%
- Described product highlights and benefits to help guide purchasing decisions boosting team's sales rate to over 80%
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
Lead
01.2017 - 01.2018
Active Member
01.2020
Education
Bachelor of Arts - Communication Studies, Public Relations
Northern Caribbean University
Bachelor of Science - International Relations
University of The West Indies
Skills
Events Designundefined
Timeline
Public Relations Strategist
AVA4U
05.2023 - Current
Account Representative
AVA4U
08.2022 - 05.2023
Sales and Marketing Associate
Golfview Hotel
02.2022 - 07.2022
Active Member
01.2020
Marketing Assistant
NCU Media Group
08.2019 - 09.2020
Customer Service Consultant
Sutherland Global Services
10.2018 - 03.2019
Parish Secretary
Community Service, People's National Party Youth Organization
01.2018 - 01.2021
Lead
01.2017 - 01.2018
Bachelor of Arts - Communication Studies, Public Relations
Northern Caribbean University
Bachelor of Science - International Relations
University of The West Indies
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