Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Excellent capacity for working in fast paced, high pressure environments and highly self-motivated.
Overview
13
13
years of professional experience
Work History
Director of Sales
Palace Resorts & LeBlanc Spa Resorts
07.2017 - 02.2023
Identified and secured new revenue streams for MICE & Travel Agent segments of business and strengthened relationship with existing partners.
Assisted with sale and marketing of 9 Resort Products representing 3 brands – Moon Palaces, Petit Hotels (Boutiques) & LeBlanc Spa Resorts.
Assist VP – Meetings & Incentives with policies and guidelines to streamline and manage MICE business.
Represented Resorts at local & international Trade Shows & Travel Trade Sales Biltz.
Communicated all Tour Operator Leisure & Incentive Groups from first contact to execution of Contract.
Plan & coordinated Tour Operator/Travel Agent Familiarization Trips.
Managed content capture for Resort to support MICE, Leisure and Wedding segments of business.
Managed, Coached and Counselled Team of 10 in Event Management, Wedding Management, Production and Sales (MICE & Tours & Travel.
Planned and coordinated Public Relations activities & Photo Shoots with Corporate Public Relations & Marketing Teams.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning – Increased production 215% YOY 2017 – 2018 & 214% YOY 2018 – 2019 (Travel Agency JA business)
Communicated product quality and market comparisons by creating sales presentations.
Sales Manager
Secrets Resorts & Spa Montego Bay
01.2013 - 04.2017
Responsible for maintaining visibility with Travel Partners and increasing revenues with key Tour Operator Partners.
Preparation of monthly Sales Reports.
Assist Director of Sales with pricing for special offers/promotions.
Represented Resort at local & international Trade Shows & Travel Agent Dinner Meetings.
Managed all Tour Operator Leisure & Incentive Groups from first contact to execution of Contract.
Plan & coordinated Tour Operator/Travel Agent Familiarization Trips.
Developed Local Market Segment for Secrets Resorts generating Revenues in excess of $4m for leisure segment & $700K for Corporate Groups (2010 – 2013).
National Sales Manager
Secrets Resorts & Spa Montego Bay
01.2010 - 01.2013
Established Local Market Segment, actively promoting and maintaining relationship with goal of generating additional revenues for Resort.
Managed pricing strategy to local Travel Agencies and Corporate Accounts, supported by Revenue Manager and Sales Director.
Negotiated all Contracts for Corporate Incentive Groups to include Accommodations & Event Management.
Developed all print-media advertisement for Market segment.
Education
Master of Science - Hospitality Management
Florida International University
Miami, Florida
06.2004
Bachelor of Arts - French, International Relations
University of The West Indies
Kingston Jamaica
06.1994
Skills
Contract Negotiation
Competitor Analysis
Event & Wedding Management
Pricing Strategy
Coaching & Counselling
Attention to Details
Customer Service
Conflict Resolution
Front Desk Management
Social Media Marketing
Regional Sales and Support
Partnering and Relationships
Content Capture Social Media
Tradeshow Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Whether you think you can or whether you think you can’t, you’re right!
Henry Ford
Timeline
Director of Sales
Palace Resorts & LeBlanc Spa Resorts
07.2017 - 02.2023
Sales Manager
Secrets Resorts & Spa Montego Bay
01.2013 - 04.2017
National Sales Manager
Secrets Resorts & Spa Montego Bay
01.2010 - 01.2013
Master of Science - Hospitality Management
Florida International University
Bachelor of Arts - French, International Relations
University of The West Indies
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