JONELLE THORPE
Summary
A dedicated professional with a background in sales and product management in the tech startup industry. Adept at enhancing product functionality, experienced in end-to-end product lifecycle management, and an expert in building customer relationships, and developing content to promote customer engagement. Seeking to leverage my skills and expertise to deliver exceptional customer experiences.
Overview
12
12
years of professional experience
Work History
Associate Product Manager and Content Developer
The Brooklyn Teacup
01.2024 - 06.2024
- Built initiatives transitioning the business from predominantly in-store sales to online
- Designed materials and posted to social platforms encouraging customer engagement and sales
- Produced content effectively increasing social audience growth and accounts reached on Instagram by +684%
- Collaborated on email and text campaigns in Klaviyo increasing subscribers and conversion rate by 18% in the 2nd quarter
- Created, tested, and managed flows to streamline review process which led to a 96% increase in customers reviewing and leaving 5-star reviews
- Conducted market research to gauge customer interest in products and services
Associate Product Manager
Olivela
08.2022 - 07.2023
- Prioritized and managed the product backlog, ensuring readiness for upcoming sprints and product needs
- Collaborated with the Engineering and UX teams to drive site re-platforming initiatives, identify and resolve issues, and configure third-party tools for a seamless digital experience
- Crafted user stories and design requirements to define clients' needs along with the Senior Product Manager
- Executed A/B tests to optimize user experiences, guiding data-driven decision-making
- Developed comprehensive documentation and training materials for new feature launches
- Tracked key product metrics to facilitate data-driven experimentation efforts, resulting in positive impacts on product KPIs
- Integrated product insights and customer feedback to achieve goals outlined in our OKRs
Personal Shopping and VIP Services Lead
Olivela
10.2019 - 08.2022
- Managed and nurtured a client book of 150+ VIP clients and 2000+ client base, exceeding financial goals and enhancing customer engagement
- Utilized critical thinking and data analysis to optimize client interactions and drive incremental sales
- Collaborated with cross-functional teams to meet client needs and provide valuable feedback for site enhancements
- Researched client browsing and purchasing behavior to inform strategic client interactions resulting in upselling opportunities
- Acted as a category specialist in jewelry and beauty, enhancing product knowledge and converting inquiries into sales
- Curated personalized selections for clients through style edits, lookbooks, and special orders to increase sales
Styling Operations and Sales Associate
Dia&Co
08.2016 - 07.2019
- Curated merchandise for the plus-size market based on client preferences and responses to inquiries
- Increased profits via full box purchases from 2016 to 2019
- Exceeded monthly styling benchmarks and enhanced client satisfaction and retention, averaging 35+ clients styled per day
- Efficiently assessed clients' needs while maintaining quality and company goals
- Provided feedback to merchandising and product teams, contributing to quality improvement
- Supported management teams at events such as the Curvycon
Founder & Editor
FATPINKCAST: A POP CULTURE PODCAST
02.2013 - 04.2018
- Leveraged analytical skills to review and analyze media content from a feminist fangirl perspective
- Created original podcasting content based on book series and television shows
- Edited audio and video using GarageBand, Audacity, and iMovie
- Developed and managed content for social media platforms including Instagram, Twitter, and Tumblr
- Interviewed artists, actors, and writers in the entertainment industry and reported for fan events, premieres, DVD releases, New York Comic Con, and San Diego Comic Con
Chief Operating Officer
Midnight Chef
01.2012 - 01.2017
- Provided support in various duties such as publicity and photography
- Delivered sample product for new business
- Designed product and packaging for product
- Assisted with catering for events with 100+ guests
Education
Bachelor of Arts - Public Relations, film, photography
University of Southern California
Los Angeles, CASkills
- Strategic Vision
- Data-Driven Decision Making
- A/B Testing and Experimentation
- Cross-Functional Collaboration
- Customer Research
- Product Requirements
- Communication
- Market Research Analysis
- Customer Relationship Management
- Data Analysis
- Complex Problem-Solving
- Brand Awareness
- Luxury Market Insight
- Product Backlog Management
- User Story Creation
- Design Thinking
- User Acceptance Testing
- Feature Prioritization
- Product Documentation
- Sales Enablement Support
- Product Launch Execution
- Product Roadmap Creation
Platforms
Algolia
Asana
Atlassian
Builder
Google Suite
JIRA
Klaviyo
Nosto
Shopify
Slack
Sigma
Trello
Zendesk
Languages
English
Bilingual or Proficient (C2)
Jamaican Creole
Bilingual or Proficient (C2)
Volunteer Opportunities
Composting Volunteer, Maple Street Garden
Timeline
Associate Product Manager and Content Developer
The Brooklyn Teacup
01.2024 - 06.2024
Associate Product Manager
Olivela
08.2022 - 07.2023
Personal Shopping and VIP Services Lead
Olivela
10.2019 - 08.2022
Styling Operations and Sales Associate
Dia&Co
08.2016 - 07.2019
Founder & Editor
FATPINKCAST: A POP CULTURE PODCAST
02.2013 - 04.2018
Chief Operating Officer
Midnight Chef
01.2012 - 01.2017
Bachelor of Arts - Public Relations, film, photography
University of Southern California
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