Jody-Ann Shepherd

Admissions, Recruitment and Marketing

• Collaborated with academic departments to develop targeted marketing materials, highlighting program offerings and unique selling points.
• Streamlined the admissions process for increased efficiency with updated policies and procedures.
• Maintained accurate and up-to-date records of applicant information, ensuring compliance with institutional policies and regulatory requirements.
• Collaborated with academic departments to ensure seamless communication and processing of applications.
• Digital Marketing and Communications - Managed and maintained the college's social media presence across multiple platforms, creating and curating engaging content to inform and attract prospective students, parents, and stakeholders.
• Content Creation - Captured high-quality photos for social media content, showcasing university events, programs, and campus life.
• Fostered online communities and facilitated timely responses to inquiries, ensuring exceptional customer service and stakeholder engagement.
• Collaborated with external advertising agencies to develop and implement effective marketing strategies, including targeted advertising campaigns and promotional materials.
• Coordinated with media outlets, including print, digital, and broadcast, to secure advertising placements and promotions that aligned with the college's recruitment goals.
• Assisted in the development of marketing materials, including brochures, flyers, and social media graphics, to ensure consistent branding and messaging.
• Maintained contact with accepted students throughout enrollment process, offering guidance and support as needed before arrival on campus.
• Built relationships with high school counselors, fostering a network of referrals for potential applicants.

• Administered online exams to students globally, ensuring the integrity and security of the testing process.
• Utilized advanced proctoring software to monitor and support students in real-time, addressing technical issues and maintaining a secure testing environment.
• Maintained accurate records of testing sessions, including incident reports and technical issues.
• Collaborated with testing administrators and technical support teams to resolve issues and improve the overall testing experience.
• Demonstrated exceptional communication and interpersonal skills, providing clear instructions and support to students from diverse cultural backgrounds.
• Consistently applied knowledge of testing protocols, procedures, and regulations to ensure the highest standards of testing integrity

• Social Media Management - Responded to applicant inquiries and provided timely resolutions via social media platforms, ensuring exceptional customer service and engagement.
• Content Creation - Captured high-quality photos for social media content, showcasing university events, programs, and campus life.
• Database Management - Obtained, scanned, and updated records in the database, ensuring data accuracy and integrity.
• Content Writing - Researched and crafted engaging content for marketing materials, including social media posts, brochures, and website updates.
• Article Writing - Assisted with writing informative articles for the university's website, highlighting academic programs, research initiatives, and campus events

English Language and English Literature

• Online Community Building - Fostered a sense of community among online students through discussion forums, live chats, and other interactive activities.
• Online Curriculum Development and Collaboration -contributed to the design, development, and implementation of online courses and curricula
• Virtual Team Collaboration - Collaborated with colleagues remotely to share best practices, develop instructional materials, and align curriculum with institutional goals.
• Online Professional Development - Participated in online training sessions, webinars, and conferences to enhance online teaching skills and stay updated on industry developments

• Proofread, edited, and evaluated the final copy to verify content aligned with established guidelines
• Conceptualized, pitched, assigned, and monitored stories from origination to publication
• Sought through and write stories according to strict timelines