Jetesha Bennett
Digital Marketing Specialist
Kingston
Summary
Expert Digital Marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
8
8
years of professional experience
11
11
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Founder & Content Creator
Where Wil We Go?
Worldwide, Remote
01.2023 - Current
- Propelled creation and curation of captivating content for "Where Wil We Go?" leading to the development of a distinctive niche website and the triumphant growth of a travel vlog, garnering over 1600 subscribers in less than one year
- Implemented highly effective SEO strategies, achieving top 50+ keyword rankings and significantly enhancing both visibility and engagement metrics
- Catalyzed impactful collaborations with distinguished travel brands, substantially amplifying brand reach and influence
- Customized brand message to reach and capture target audience interest and drive engagement
Digital Marketer and Social Media Manager
Freelancer
Worldwide, Remote
06.2016 - Current
- Pioneered data-driven digital marketing campaigns that resulted in a notable 10-40% surge in brand visibility and engagement, showcasing a proven track record of delivering impactful results
- Devised and executed cutting-edge digital marketing strategies, consistently surpassing key performance metrics, achieving month-over-month growth, and generating high-quality leads to drive business success
- Collaborated with a diverse clientele, optimizing online presence, spearheading product development initiatives, and strategically evaluating marketing strategies to enhance their comprehensiveness and effectiveness
Business Manager
Knott Rope Bar, Grill & Obstacle Trail
Layou, St. Vincent & The Grenadines
06.2018 - 12.2019
- Implemented highly efficient and cost-effective marketing strategies, leading to a remarkable 100% increase in take-out orders and overall revenue
- Slashed business operational costs by 30% by negotiating pricing and fees with vendors while ensuring the continued quality of service
- Revitalized business operations by implementing a strategic employee shift system and client feedback mechanisms, resulting in improved employee retention and consistent month-over-month increases in client satisfaction
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams
Education
Bachelor of Science - Marketing
The University of The West Indies, Mona Campus
Kingston, Jamaica 09.2013 - 05.2018
Associate of Science - Business Management
St. Vincent Grenadines Community College Division of Arts, Science & General Studies
Villa, St. Vincent & The Grenadines 09.2011 - 06.2013
High School Diploma -
St. Vincent And The Grenadines Girls' High School At St. Vincent & The Grenadines
Kingstown, St. Vincent & The Grenadines 09.2006 - 05.2011
Skills
Project ManagementStorytelling and Content Creation
Strategic Planning
Financial Management
Campaign Planning
Market Research and Analysis
Customer Service
Competitive Positioning
Digital Content Management
Websites
Certification
Digital Marketing Foundations, LinkedIn
Timeline
Founder & Content Creator
Where Wil We Go?
01.2023 - Current
Digital Marketing Foundations, LinkedIn
03-2022
Google Analytics 4 (GA4) Essential Training
03-2022
SEO Foundations LinkedIn
03-2022
Marketing: Copywriting for Social Media, LinkedIn
03-2022
Business Manager
Knott Rope Bar, Grill & Obstacle Trail
06.2018 - 12.2019
Digital Marketer and Social Media Manager
Freelancer
06.2016 - Current
Bachelor of Science - Marketing
The University of The West Indies, Mona Campus
09.2013 - 05.2018
Business Management, Caribbean Examination Council
07-2013
Associate of Science - Business Management
St. Vincent Grenadines Community College Division of Arts, Science & General Studies
09.2011 - 06.2013
High School Diploma -
St. Vincent And The Grenadines Girls' High School At St. Vincent & The Grenadines
09.2006 - 05.2011