Garfield Rose

• Successfully leading a small team of four digital marketing professionals to effectively
  execute the delivery of Google Ads - Digital Adverting on behalf of Yello Media
  for local businesses in 20 countries across the Caribbean.

• Continuously setting agile team goals to optimize performance and meet deadlines to
  align with Google's dynamic standards to help maintain Yello Media's Google Partnership Status.

• Support in the management of international vendor relationships to ensure the maintenance of Yello
  Media's efficiency standards (including setting KPIs, Billing & Invoicing, Scheduled Meetings, Trainings). Vendors Include: Google Ads, MatchCraft, Optmyzr, Report Garden, DashThis, Zoho

• Plan, organize and successfully implement projects to implement processes, rules and documentation to upgrade and update systems and technology used to improve product delivery.
  Systems Managed Include: Google Ads, MatchCraft, Optmyzr, Report Garden, DashThis, Zoho, Adman

• Provide organized training to team members, other units in the department, Sales , Marketing, Operations and Finance on new updates to ensure alignment of processes
  and smooth collaborations for interdependent processes.

• Collaborate with internal and external customers and teams to assist in reaching specific marketing objectives through Digital Marketing & Advertising.
  Top Clients Include: Yello Media Marketing, Imagine Digital, Toyota Jamaica, VMBS, Jamaica National, GraceKennedy, NCB, Chukka Caribbean Adventures, UTECH & UWI, Sagicor, ICWI

• Assist the manager to help to maintain business continuity by organizing the preparation and presentation of documentations including processes of rules for operating.

• Effectively communicate with clients and the sales team to educate, provide guidance and help align customer expectations to Yello's products to ensure

that the objectives set are attainable.

• Organized workflows, provided training and guidance to ensure that team members understand and efficiently perform their duties to maintain Yello's standards.

• Worked closely with internal customers, vendors and Yello's clients to ensure the accurate delivery of Google advertising solutions purchased by our clients.

• Research and communicate with clients to gain a full understanding of their business in order to effectively represent their brands and offering to potential customers.

• Maintain current knowledge skills and certifications in Google Advertising.

• Analyze data and make informed decisions to align client's budget to expectations.