FRANCINE MISIR

• Client Experience & Management: Led and nurtured relationships with key clients across North America, Latin America, and the Caribbean, ensuring consistent communication and a high level of satisfaction with services and product offerings
• Provided personalized support to key accounts, including preparing and presenting tailored proposals, reports, and project updates
• Media & Event Coordination: Managed all media releases for Optimus, including press releases, newsletters, and client communications, ensuring alignment with brand messaging and strategic goals
• Communicated directly with customers and partners to build strong business networks and relationships.
• Event Logistics & Creatives: Orchestrated all logistics for client and internal events, both onsite and offsite, including coordinating travel, managing RSVPs, liaising with vendors, and overseeing the creative direction of event branding and collateral
• Led the design and execution of marketing materials, digital campaigns, and event presentations
• Travel Willingness & Logistics: Willing to travel as needed for events, conferences, and client meetings in the Caribbean, North America, and Latin America
• Managed all travel arrangements, including bookings, itineraries, and expense reporting
• Technology Proficiency: In-depth knowledge of Microsoft solutions, including Dynamics 365 CRM and other Microsoft 365 tools
• Regularly used Copilot for project management, ensuring that all team activities were tracked and delivered on schedule
• Leveraged AI tools to enhance sales processes, marketing strategies, and client solutions, increasing efficiency and innovation in delivering client services
• Sales Achievements: Achieved the Gold to Diamond Partner status with LS Retail through successful sales closures
• Closed lucrative government contracts for Optimus in Jamaica, resulting in significant business growth
• Consistently surpassed quarterly sales quotas through effective sales presentations and contract negotiations with potential clients
• Devised and executed revenue-driven plans and strategies to meet sales targets
• Regularly provided comprehensive reports on sales activities, pipeline, and revenue forecasts
• Team Leadership & Collaboration: Led and directed the graphics department to launch multiple web events and promotional campaigns while developing and launching several websites for partners and customers
• Provided visionary leadership to five direct reports and managed relationships with key customers and partners across North America, Latin America, and the Caribbean
• Collaborated closely with consultants to prepare professional service quotes/invoices, project plans, project budgets, and weekly status reports
• Creative & Marketing Direction: Coordinated developing and distributing Optimus newsletters, press releases, and other communication initiatives
• Managed and maintained Optimus's internal partner and customer CRM database punctually
• Orchestrated the creative direction of all social media and marketing activities, resulting in increased customer engagement and brand awareness

• Coordinated internal and external marketing events, including managing RSVPs, vendors, and event logistics
• Supported the development and execution of marketing campaigns, ensuring all materials and collateral were aligned with brand guidelines
• Managed digital marketing initiatives, including website updates, social media content, and email newsletters
• Assisted in project management, tracking key performance indicators (KPIs) and reporting on progress for internal stakeholders
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Provided operational support, managing project timelines, budgets, and ensuring all deliverables were met
• Coordinated logistics for over 100 events, including handling vendor communications, client meetings, and operational documentation
• Managed travel arrangements, expense reporting, and coordinated all aspects of event execution
• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
• Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.

• Coordinated multiple projects simultaneously, ensuring that all tasks were completed on time and within budget
• Supported the preparation of project plans, schedules, and documentation for ongoing initiatives
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.

Managed all Group marketing activities to boost sales .

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

• Provided administrative and event support for large-scale marketing and sponsorship events
• Identified emerging trends in the industry, integrating cutting-edge tactics into promotions strategy.
• Expanded market reach by establishing partnerships with key industry influencers and organizations.
• Collaborated with cross-functional teams to ensure successful execution of promotional initiatives.
• Spearheaded the planning and execution of high-profile events, driving significant press coverage and consumer interest.
• Managed budgets for multiple promotions, ensuring cost-effectiveness and optimal resource allocation.