DEIDRE A. LEWIS
Kingston
Summary
Detail-oriented UX Researcher and Project Coordinator with 8+ years of experience delivering actionable insights and supporting cross-functional project execution across sectors. Skilled in mixed-methods research, stakeholder alignment, and driving user-centered, data-driven decisions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
User Experience (UX) Researcher (Hybrid)
Sagicor Group Jamaica Limited
05.2023 - Current
- Apply various UX research methods to validate and inform strategic decisions of the CRM Agile Lab, Money In/Out Agile Lab, Automated Underwriting and Signature Club projects.
- Support Research Operations by optimizing research documentation to improve the efficiency and scalability of research activities undertaken by the UI/UX Design Team.
- Supported end-to-end project management of establishing a research panel, including planning, recruitment strategy, timeline coordination, and stakeholder communication.
- Advocate for user-centered, data-driven designs by sharing insights across teams to foster empathy and alignment.
Consumer Insights Officer (Hybrid)
Bluedot Insights
01.2021 - 05.2023
- Led the development of research proposals for high-value clients, shaping the direction of 25% of new projects and aligning deliverables with business goals.
- Oversaw a small team for the full and timely execution of key research project requirements via targeted delegation.
- Proactively identified and mitigated implementation challenges affecting timelines, deliverables, and costs.
- Designed and executed robust data collection methodologies—including interviews, surveys, focus groups, and literature reviews—and conducted statistical analyses to interpret and synthesize findings for actionable insights.
- Moderated focus group discussions, created visualizations, and reviewed findings for accuracy and consistency.
Research Analyst (Hybrid)
Marketing Strategy Limited
03.2019 - 12.2020
- Planned and executed the moderation of focus group sessions to explore attitudes, behaviors, and perceptions relevant to client objectives.
- Designed and tested market research questionnaires for diverse clients and supported data processing through SPSS coding, cleaning, and analysis.
- Communicated key research insights to executive stakeholders through clear, visually compelling PowerPoint reports tailored for strategic decision-making.
- Pioneered the revamping of the social media pages.
Research Assistant (Remote)
NHF & MOH
10.2018 - 03.2019
- Designed survey instruments and focus group guides for the Patient Compliance and Education Program.
- Conducted independent secondary research for the development of annotated bibliographies to inform program design.
- Moderated focus group discussions and delivered summary reports to inform stakeholder decision-making.
Administrative Assistant (Temporary)
TrainFit Club
05.2018 - 08.2018
- Managed high volumes of external communications with timely responses and follow-ups.
- Tracked and monitored weekly trainer schedules for Corporate Wellness Programs.
- Organized resource logistics for large-scale events and supported corporate sponsorship solicitations.
- Acted as liaison with sponsors to ensure timely delivery of commitments for outdoor events.
- Provided daily updates and reminders to CEO.
Graduate Assistant/Adjunct Tutor: Introduction to Sociology
University of the West Indies
10.2016 - 05.2018
- Designed assessment tools, managed attendance record, facilitated classroom discussions, and provided feedback on presentations while ensuring timely submission of academic records to Head Lecturer.
- Complied and disseminated essential course materials to support curriculum delivery.
Summer Intern - Group Marketing and Communications Unit
National Commercial Bank (Atrium)
07.2016 - 10.2017
- Managed documentation and communication workflows for the NCB Foundation, including donation requests, mail distribution, and email logs.
- Coordinated resource mobilization for outreach projects and supported scholarship recipient selection. Maintained scholar records and handled Foundation-related communications.
- Assisted with the successful planning and execution of the Foundation's Annual Scholarships and Grants Reveal event.
Consultant
Sutherland Global Services
07.2015 - 03.2016
- Delivered timely, accurate responses to customer inquiries and escalated reports appropriately.
- Gathered customer feedback to drive process improvements and consistently maintained updated account policy records.
- Collaborated with Subject Matter Experts and Team Managers to review calls and enhance customer satisfaction.
Gym Instructor
University of the West Indies, Mona
10.2013 - 05.2015
- Developed customized training programs aligned with client fitness goals.
- Delivered one-on-one exercise demonstrations and tracked client progress in diet, strength, and endurance.
- Maintained accurate visitor logs during shifts.
Education
Master of Science - Sociology, Social Policy & Administration
University of The West Indies
01.2019
Bachelor of Science - Psychology, Criminology (Hons)
University of The West Indies
01.2016
Skills
- Project planning & coordination
- Data analysis & decision-making
- Stakeholder communication
- Academic, UX & Market Research methods
- Oral presentation & reporting
- Documentation & quality control
- PM tools: Jira, Asana, Zoho
- Agile & Waterfall basics
Certification
- Fundamentals of Predictive Project Management, Project Management Institute, 2025
- Information Visualization, IxDF, 2024
- Design Thinking: The Ultimate Guide, IxDF, 2024
- Jira Work Management Fundamentals Badge, Atlassian, 2024
- Jira Fundamentals Badge, Atlassian, 2024
- Confluence Fundamentals Badge, Atlassian, 2024
- Managing Conflicts on Programs and Projects with Cultural and Emotional Intelligence, University System of Maryland via EdX - 2022
- Applied Scrum for Agile Project Management, University System of Maryland via EdX - 2022
- Managing Project Stakeholders, LinkedIn, 2022
Accomplishments
- Team Member of the Year (TMOY) Nominee, 2024
- Being a member of the Money In/Out Agile Team that was awarded the Star Award, 2024.
- Being a member of the Money In/Out Agile Team that was awarded the Phoenix Team Award, 2024.
Affiliations
- International Fitness and Bodybuilding Federation (IFBB) Elite Pro
Timeline
User Experience (UX) Researcher (Hybrid)
Sagicor Group Jamaica Limited
05.2023 - Current
Consumer Insights Officer (Hybrid)
Bluedot Insights
01.2021 - 05.2023
Research Analyst (Hybrid)
Marketing Strategy Limited
03.2019 - 12.2020
Research Assistant (Remote)
NHF & MOH
10.2018 - 03.2019
Administrative Assistant (Temporary)
TrainFit Club
05.2018 - 08.2018
Graduate Assistant/Adjunct Tutor: Introduction to Sociology
University of the West Indies
10.2016 - 05.2018
Summer Intern - Group Marketing and Communications Unit
National Commercial Bank (Atrium)
07.2016 - 10.2017
Consultant
Sutherland Global Services
07.2015 - 03.2016
Gym Instructor
University of the West Indies, Mona
10.2013 - 05.2015
Bachelor of Science - Psychology, Criminology (Hons)
University of The West Indies
Master of Science - Sociology, Social Policy & Administration
University of The West Indies
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