ASHLEIGH ANN MOWATT
Montego Bay,08
Summary
Innovative Digital Content Strategist and Reputation Management consultant with a proven track record. Skilled in public relations, digital story telling, content strategy development and project management. I excel in digital storytelling that drives brand visibility and facilitates deeper connections with the audience.
Overview
11
11
years of professional experience
Work History
Content Executive
VIP Attractions
11.2022 - Current
- Manage the redevelopment of the Jamaica Experiences website and social media content
- Grew the Instagram and Facebook following by 60% in six months
- Conceptualize and repurpose dated travel articles on the Jamaica Experiences website
- Develop pitch decks for partnerships with local travel brands
- Host and co-produce the pilot of the Jamaica Experiences podcast
Marketing Consultant
Caribbean Producers Jamaica (CPJ)
04.2024 - 07.2024
- Provided creative direction for the development of media assets for CPJ's 30th-anniversary campaign
- Managed the installation of a billboard at Montego Bay Freeport to enhance brand visibility
- Coordinated with vendors for advertisement placement in local media
Editor in Chief
Jamaicans.com
04.2023 - 01.2024
- Devised and executed Jamaicans.com editorial strategy in alignment with business and marketing goals
- Curated relevant historical and cultural content to be distributed on all Jamaicans.com media channels
- Managed a diverse, remote team of website contributors
Programmes Supervisor
ZIP 103 FM
04.2018 - 09.2020
- Designed and implemented content strategy for flagship programmes on-air
- Supported the on-air and online execution of media campaigns managed by the sales department
- S scripted and assigned talent to Station promos, ads
- Monitored and reported on programming content
Marketing and Communication Consultant
Rehabilitation Institute of the Caribbean
03.2017 - 03.2018
- Planned and managed the execution of the Institute's bi-monthly public forums
- Populated the Rehab Caribbean website with relevant, evidence-based articles about medical management of physical disabilities
- Designed and distributed a monthly email newsletter for clients and medical stakeholders involved in the management of physical disabilities
- Directed the redesigning and coordinating the distribution of the Institute's brochures, pamphlets, referral and prescription pads
- Scheduled media engagements and interviews
Associate (Part-Time)
Transformative Communication Partners- Caribbean
10.2014 - 08.2016
- Assisted in the conceptualizing and execution of UNESCO Community Media Partners Conference (October-November 2015)
- Conceptualized and executed two, weekly youth programs on ROOTS FM (community radio station)
- Trained community radio presenters and producers in radio production and script-writing
- Facilitator for Commonwealth of Learning's Scriptwriting and Production e-learning course (February-March 2015)
Education
B.A. - Journalism
University of the West Indies, Mona
01.2014
Eight (8) CAPE Subjects - Communication Studies, Caribbean History, History, Literatures in English Units I &II, Sociology Units 1 &11 & Caribbean Studies
Immaculate Conception High School
01.2011
Eight (8) CXC Subjects - History, Human and Social Biology, Mathematics, Religious Education, English Literature, English Language, Social Studies, Spanish
Mount Alvernia High School
01.2009
Skills
- Content strategy
- Social media management
- SEO optimization
- Digital marketing
- Email marketing
- Brand management
- Project management
- Research skills
- Research and interviews
References
Available upon request
Timeline
Marketing Consultant
Caribbean Producers Jamaica (CPJ)
04.2024 - 07.2024
Editor in Chief
Jamaicans.com
04.2023 - 01.2024
Content Executive
VIP Attractions
11.2022 - Current
Programmes Supervisor
ZIP 103 FM
04.2018 - 09.2020
Marketing and Communication Consultant
Rehabilitation Institute of the Caribbean
03.2017 - 03.2018
Associate (Part-Time)
Transformative Communication Partners- Caribbean
10.2014 - 08.2016
B.A. - Journalism
University of the West Indies, Mona
Eight (8) CAPE Subjects - Communication Studies, Caribbean History, History, Literatures in English Units I &II, Sociology Units 1 &11 & Caribbean Studies
Immaculate Conception High School
Eight (8) CXC Subjects - History, Human and Social Biology, Mathematics, Religious Education, English Literature, English Language, Social Studies, Spanish
Mount Alvernia High School