Crystal Blackwood
Marketing Professional
Kingston
Summary
Crystal is a results-driven marketing professional with a strong foundation in brand management, product development, and sales support. Known for leading successful product launches, she excels in coordinating cross-functional teams and collaborating with key stakeholders to ensure smooth execution. Her ability to align marketing strategies with business goals has driven measurable success, including achieving significant sales growth through impactful packaging strategies and promotional campaigns. She is skilled in optimizing customer engagement, training teams, and ensuring compliance with regulatory standards. With a focus on momentum and results, she is committed to driving continued success through decisive action and strategic leadership.
Overview
13
13
years of professional experience
Work History
SEO Content Writer
The Mastropieri Group
11.2024 - Current
- Create and optimize SEO-friendly community pages and blogs, implementing keyword research, schema markup, and IDX snippets.
- Communicated effectively with the agency about ongoing progress and updates related to SEO and Backlinking strategy.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Increased keyword rankings through diligent research and optimizing on-page elements.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Conducted comprehensive keyword research to identify opportunities for increased search engine visibility.
- Collaborated with marketing teams to develop cohesive, data-driven content strategies that aligned with business objectives.
- Enhanced brand visibility with the development of high-quality, targeted content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Brand Manager (Innovations and Snacks)
National Baking Company
02.2022 - Current
- Managed client communication, task tracking, and project coordination to launch three products successfully within one year
- Analyzed consumer behavior and campaign performance metrics to optimize brand strategies
- Provided project management support, overseeing timelines, task delegation, and reporting
- Created detailed reports on campaign effectiveness and presented findings to stakeholders
Marketing and Promotions Coordinator
National Baking Company
01.2020 - 01.2022
- Coordinated promotional campaigns and events, managing communication between teams and vendors
- Organized meetings, set agendas, took minutes, and ensured follow-ups were completed
- Tracked marketing activities, prepared reports, and analyzed campaign effectiveness
- Managed logistics for branded materials and maintained records of usage and inventory
Social Media Executive
Caribbean Assurance Brokers
06.2018 - 12.2019
- Managed content planning, scheduling, and execution for social media platforms
- Implemented social media marketing strategies using Trello and Slack for workflow management
- Collected and organized data for the Loyalty Program, improving customer registration processes
- Created and managed email campaigns targeting customer engagement and retention
Regional Sales Support Assistant
Global Directories Jamaica Ltd
09.2012 - 08.2016
- Acted as the main point of contact for customer inquiries across the Caribbean
- Maintained and updated CRM databases, ensuring accurate client records and smooth operations
- Developed and managed spreadsheets to track invoicing, projects, and reporting data
- Assisted with financial processes to ensure timely and accurate payments
Education
Entertainment Management - Business Management
University of The West Indies, Mona
Kingston, Jamaica11-2011
Skills
Client Communication
Timeline
SEO Content Writer
The Mastropieri Group
11.2024 - Current
Brand Manager (Innovations and Snacks)
National Baking Company
02.2022 - Current
Marketing and Promotions Coordinator
National Baking Company
01.2020 - 01.2022
Social Media Executive
Caribbean Assurance Brokers
06.2018 - 12.2019
Regional Sales Support Assistant
Global Directories Jamaica Ltd
09.2012 - 08.2016
Entertainment Management - Business Management
University of The West Indies, Mona
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