Chevaughne Miller
Summary
Visionary, analytical, and accomplished Commercial, Sales, and Marketing Executive with over fifteen years of experience and a proven track record of successfully influencing growth and profitability. Passionate and keen insight into managing projects and commercial relations. A Strategic Planner and collaborative leader with a business acumen that motivates and trains others to meet performance expectations and produce results while maintaining a viable client base and portfolio. To exceed expectations through service, teamwork, commitment, and innovation so that the organization grows and achieves its goals.
Overview
14
14
years of professional experience
1
1
Language
Work History
Commercial, Sales and Marketing Director
Hospiten Jamaica
10.2017 - Current
- Responsible for developing and implementing commercial and marketing strategies directed to lead growth, profitability strategies, drive revenue and ultimately business growth.
- Responsible for managing over 30 hotels and resorts chains contracts, overseeing and identifying new projects. Managing and developing contracts on behalf of company both locally and international
- Conducting market research and analysis to create detailed business plans on commercial opportunities inkling but not limited to expansion, business development, profitability, etc Build and maintain profitable partnerships with key stakeholders by managing and maintaining all external relationships for the country (hotels, air and cruise lines, embassies, tourism, government and private sector.).
- Monitor performance of commercial activities using key metrics and prepare reports for senior management. Preparing and maintaining budgets.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies. Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful.
- Spearheaded successful branding initiatives, sales strategies and public relations approach to underpin and enhance marketing campaign. Developed and initiated projects, including managing costs, schedule, budgeting and performance.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Regional Sales Manager
Sagicor Investment Jamaica Ltd
10.2014 - 10.2017
- Review progress of sales role throughout the region and provide forecast analysis, quarterly and monthly reviews for sales team and develop specific plans to ensure regional targets are met
- Provide leadership and direction within the Region to assure that organizational standards and policies are maintained and followed
- Conduct annual performance reviews and annual employee performance appraisal
- Established and maintained operational standards for five locations over Central and North area in Jamaica
- Drove business development and customer acquisition initiatives to accomplished strategic objectives
- Managed a book of business worth $300 Million across over 50,000 accounts
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Exceeded targets by building, directing and motivating high-performing sales team.
Senior Investment Advisor
Pan Caribbean Jamaica
08.2012 - 09.2014
- Increased client satisfaction by providing personalized investment advice tailored to individual financial goals on investment opportunities, products, and services based on each clients' individual needs.
- Established client investment accounts to increase performance and profitability. Managed over 1000 clients base with portfolio growth of over 80%.
- Assisted clients in making beneficial and strategic decisions regarding investments, low-cash financing, and sourcing overseas partners
- Kept client financial plans optimized for current market trends and economic conditions.
- Guided clients through compiling important financial histories and documentation for evaluation.
- Increased client satisfaction by providing personalized investment advice tailored to individual financial goals.
Marketing and Sales Executive
Central Batteries
01.2010 - 07.2012
- Partnered with retail organizations to provide specialized wholesale sales solutions.
- Cultivated and strengthened relationships with new clients and manage clients sales account services and capabilities
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies
- Developed and delivered engaging sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
Education
Project Management Certification
Project Management Institute
2021
MBA - Business Administration and Management
University of Wales
2014
Certificate in Supervisory Management - People Management
University of The West Indies
2014
Securities License -
Jamaica Institute of Management
2013
Associate of Arts - Marketing Management And Research
University of Technology
2009
Associate of Arts - Food and Beverage
University of Technology
2004
Skills
- Commercial strategy development
- Sales development
- Key decision making
- Training and mentoring
- Team Leadership
- Networking skills
- Operational oversight
- Customer service
- Digital marketing
- Research and analysis
- Budgeting
- Market Tracking
Accomplishments
- Successfully managed and obtained new commercial relations
- Achieved budgeted target and profitably of 110%
- Collaborated with local and international governing bodies in award winning developments.
- Increased market share of 75% over two year period
- Launch new projects and business practices
- Improved and increased profitability by over 125% with various process improvements.
- Lead the Best Performing Region in Sales and Customer Service 2013-2016
- Earned 2 Promotion in two years to Regional Sales Manager
Hospiten Jamaica:
Sagicor Investment Jamaica:
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancementHealthcare benefitsWork from home optionPersonal development programsTimeline
Commercial, Sales and Marketing Director
Hospiten Jamaica
10.2017 - Current
Regional Sales Manager
Sagicor Investment Jamaica Ltd
10.2014 - 10.2017
Senior Investment Advisor
Pan Caribbean Jamaica
08.2012 - 09.2014
Marketing and Sales Executive
Central Batteries
01.2010 - 07.2012
Project Management Certification
Project Management Institute
MBA - Business Administration and Management
University of Wales
Certificate in Supervisory Management - People Management
University of The West Indies
Securities License -
Jamaica Institute of Management
Associate of Arts - Marketing Management And Research
University of Technology
Associate of Arts - Food and Beverage
University of Technology
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