CHAD BRYAN
ST. CATHERINE
Summary
Experienced with developing comprehensive communication strategies that drive brand awareness and engagement. Utilizes innovative media approaches to convey impactful messages. Track record of building strong relationships with stakeholders and media outlets.
Overview
20
20
years of professional experience
Work History
Communications Consultant
RUBiS Energy Jamaica Limited
08.2023 - Current
- Assisted in defining key company messages, tone, and channels for reaching the target audience and determining the most effective methods for disseminating information through traditional media, digital platforms, or other means.
- Developed and maintained relationships with journalists and media outlets, wrote press releases, media pitches, and other materials to generate media coverage, and coordinated and managed media interviews and appearances for key stakeholders.
- Created press releases and other media communications to promote clients.
- Contributed to the development of media relations strategies to increase public awareness of organizational activities and executed strategic media campaigns, crafting compelling narratives that enhanced brand visibility and strengthened stakeholder relationships.
Communications and Social Impact Coordinator
Cemex/Caribbean Cement Company Limited
04.2021 - Current
- Directed the communication strategy of the company in a management role, both internally and externally.
- Managed the company's major crisis response with timeliness, accuracy, and clarity.
- Developed and launched the Global Our Voice newsletter for all Cemex/CCCL staff in Jamaica and at the Bahamas plant; coordinated advertisements and shared content on internal social media channels.
- Addressed media queries, represented the company at events, authored statements, news/press releases, features, speeches, and social media content; produced the annual report publication and organized the annual general meeting.
- Collaborated with the regional team on the Cemex brand evolution in Jamaica.
- Led commissionings, unveilings, and tours.
Media and Communications Officer
Ministry of Industry, Commerce, Agriculture and Fisheries
05.2019 - 03.2021
- Covered events on behalf of the Ministry to generate press releases and news features and contributed to the production of the weekly radio feature 'Agrobuzz' aired on RJR 94FM.
- Assisted in the organization of events such as media briefings and wrote speeches and messages for the Ministers assigned to the Ministry, providing content for the Ministry's social media accounts.
- Collaborated with a team to produce promotions for the Ministry, including outside broadcasts, newspaper wraps, and appearances on morning television.
Staff Reporter
Jamaica Information Service
07.2015 - 04.2019
- Attended the Houses of Parliament, various government-held press conferences, awards ceremonies, forums and symposiums and analyzed Minister's and Heads of Agencies' speeches to generate several press releases on behalf of the Jamaican Government.
- These are then carried on local radio and television stations and carried in the local newspapers.
- The press releases often took the form of human-interest features and news features.
- Also wrote feature stories about people in the local community.
- Identified new sources of information that could be used in future stories.
- Worked closely with the Jamaica Information Service's radio department so that audio generated maybe submitted in time for broadcast to the nation.
Staff Reporter
The Gleaner Company
01.2011 - 01.2015
- Conducted interviews, performed research, and attended assignments to write various crime, court, entertainment, and automotive stories for the company's Star, Gleaner, and Sunday Gleaner publications.
- Maintained relationships with key contacts within the industry and community covered by the news organization.
- Collaborated with the company's online and radio departments, Power 106 and Music 99, to ensure timely placement of breaking news items on the Gleaner's website and radio stations.
- Captured still photographs to accompany various stories.
Freelance Writer
Breakthrough Communications
01.2012 - 12.2012
- Assisted with maintaining client accounts and wrote press releases on behalf of the company's various clients.
Writer
Youthlink
01.2006 - 01.2011
- Wrote various feature stories for the Gleaner's Youthlink publication.
- Applied strong writing, editing, and proofreading skills to each assignment to produce high-quality content.
Education
M.A. - Mass Communications
Liverpool John Moores University
United Kingdom11.2024
B.A. - History, Minor in Criminology
University of the West Indies
Mona11.2012
Certificate - Public Relations
PR Academy
United Kingdom04-2015
Certificate - Investigative Journalism
University of The West Indies Mona
Kingston, Jamaica01-2017
Skills
- Communication Skills: Communications, Media Relations, Press Releases, Content Writing, Speech Writing, Journalism, Crisis Management
- Public Relations Skills: Public Relations, Event Management, Content Management, Social Media Management, Media Campaign Development
- Strategic Planning Skills: Strategic Media Campaigns, Brand Evolution, Audience Analysis, Stakeholder Relationship Management
- Research and Analysis Skills: Research, Interviewing, Story Development, Speech Analysis
- Technical Skills: Content Editing, Proofreading, Photography, Audio Production Coordination
LANGUAGES
French (Proficient)
Timeline
Communications Consultant
RUBiS Energy Jamaica Limited
08.2023 - Current
Communications and Social Impact Coordinator
Cemex/Caribbean Cement Company Limited
04.2021 - Current
Media and Communications Officer
Ministry of Industry, Commerce, Agriculture and Fisheries
05.2019 - 03.2021
Staff Reporter
Jamaica Information Service
07.2015 - 04.2019
Freelance Writer
Breakthrough Communications
01.2012 - 12.2012
Staff Reporter
The Gleaner Company
01.2011 - 01.2015
Writer
Youthlink
01.2006 - 01.2011
B.A. - History, Minor in Criminology
University of the West Indies
M.A. - Mass Communications
Liverpool John Moores University
Certificate - Public Relations
PR Academy
Certificate - Investigative Journalism
University of The West Indies Mona