CARLA D. MORRISON
Summary
Talented individual experienced and dedicated to enhancing employee satisfaction and business success. Diplomatic and friendly with proven commitment to employee training. Hardworking team player bringing necessary experience and knowledge to tackle any operational demand.
Overview
27
27
years of professional experience
Work History
TEAM LEADER
STERLING CARTER TECHNOLOGY DISTRIBUTORS
02.2021 - 02.2023
- Managed customer accounts to secure customer satisfaction and repeat business.
- Generated new leads through networking, cold calling, social media and printed media.
- Utilized CRM software to manage customer accounts ,track performance metrics and generate weekly sales report.
- Developed and maintained positive relationships with clients to maximize collections.
- Updated account information to maintain customer records.
MEDIA SALES CONSULTANT
YELLO MEDIA JAMAICA LIMITED
10.2013 - 10.2020
- Manages between 280 – 350 B2B accounts yearly.
- Consistently hit and exceeded sales goals set by company.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness
- Preparing oral and written proposals resulting in significant revenues
- Created professional sales presentations to effectively demonstrate product features and competitive advantages
- Documented all customer interactions using Salesman and Bookman to capture data in processing system.
Senior Representative
LUTEC LTD
04.2001 - 10.2013
- Managed effectively all major account assigned.
- Achieved and exceeded sales goals set by the company.
- Met with existing customers and prospects to discuss business needs and recommend suitable solutions.
- Assist in training and developing new sales team associates in products, selling techniques and company procedures.
- Negotiated contracts with clients and developed relationships with key personnel.
- Kept detailed track of sales and customer information using Quick Books.
- Preparation of successful Bid Document for both government and corporate entities.
- Collection of outstanding payments.
SALES REPRESENTATIVE
COMPUTER BOUTIQUE
01.1999 - 01.2001
- Responsible for the sale of all products and solutions sold by the company.
- Consistently achieve sales targets.
- Stayed current on available products, store promotions and customer service policies to better shoppers
- Boosted store revenues by persuasively cross-selling items.
- Completed customer contracts and warranties as part of administrative aspects of sales.
- Identified client needs, built relationships and overcame objections to drive sales.
- Generate and submit weekly sales report.
- Collection of outstanding invoices.
CUSTOMER SERVICE EXECUTIVE
ILLUMINAT JAMAICA
01.1996 - 01.1999
- Preparing daily reports on all activities of the Service Department, detailing status changes and Technical Staff productivity.
- Billing of jobs completed by technical staff
- Provided primary customer support to internal and external customers in fast-paced environment
- Answer constant flow of customer calls holding in queue promptly to avoid on-hold wait times.
- Used company troubleshooting resolution tree to evaluate technical problems while leveraging personal expertise to find appropriate solutions
- Managed customer accounts and invoicing.
- Preserved accurate records of dispatched orders, deliveries and receipts.
- Monitored and tracked dispatch communication systems.
- Provided customers with information on products and services.
- Communicated with warehouse staff to facilitate proper loading and unloading of orders.
- Facilitated communications between customers and field personnel to answer questions or resolve concerns.
- Scheduled deliveries and pickups according to customer needs.
- Received new orders, prepared documentation, and assigned personnel.
- Monitored flow of paperwork and directed information to appropriate departments.
Education
CERTIFICATE OF MERIT – MARKETING & SALES DISTINCTION -COMPUTER APPLICATIONS FOR THE OFFICE DISTINCTION -SUPERVISORY MANAGEMENT -
UNIVERSITY OF THE WEST INDIES OPEN
Skills
- Collections/Receivables Skills
- Meeting sales goals
- Strong Customer Service Background
- Invoice Preparation and Processing
- Calm and Professional Under Pressure
- Administrative and Office Support
- Portfolio Management
- Excellent self management skills
- Confident and self-motivated
- Customer focused and results oriented
- Lead Generation
- Cold Calling
- Strong written and oral communication skills
- Ability to meet strict deadlines
- Team Player
- Presentation preparation skills
- Strong computer and internet skills
Affiliations
Improving Customer Service – Caribbean Institute LimitedLocal Technical Workshop- Acer Latin America IncKyocera Business Solutions online trainingToshiba Business Solutions online trainingKonica Minolta Solution online trainingGoogle Search and Display Certification Social Media Certification ( Youtube, Facebook, Instagram)Selling in the real world Website AnalyticsSocial Media Marketing SEO Certification
Timeline
TEAM LEADER
STERLING CARTER TECHNOLOGY DISTRIBUTORS
02.2021 - 02.2023
MEDIA SALES CONSULTANT
YELLO MEDIA JAMAICA LIMITED
10.2013 - 10.2020
Senior Representative
LUTEC LTD
04.2001 - 10.2013
SALES REPRESENTATIVE
COMPUTER BOUTIQUE
01.1999 - 01.2001
CUSTOMER SERVICE EXECUTIVE
ILLUMINAT JAMAICA
01.1996 - 01.1999
CERTIFICATE OF MERIT – MARKETING & SALES DISTINCTION -COMPUTER APPLICATIONS FOR THE OFFICE DISTINCTION -SUPERVISORY MANAGEMENT -
UNIVERSITY OF THE WEST INDIES OPEN
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