Summary
Overview
Work History
Education
Certification
Skills
Timeline
Websites
Aviya Cassya Asner

Aviya Cassya Asner

Creative Strategist | Design Director | Strategic Communications Specialist
Jerusalem

Summary

Known for transforming complex initiatives into dynamic, high-impact platforms that thrive across media, strategy, and design. Dynamic director who oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to deliver high-quality work under tight deadlines.

View my portfolio & bio: https://aviyacassya.com/b-io

Overview

9
9
years of professional experience
9
9
years of post-secondary education
3
3
Certifications
3
3
Languages

Work History

Summit Director

JNS International Policy Summit
01.2025 - 05.2025
  • Spearheaded the conception and execution of JNS’s inaugural policy summit, coordinating high-level strategy, guest relations, media, and production.
  • Oversaw all visual and messaging aspects, ensuring alignment with JNS’s global reputation and mission.

Creative & Design Director

Jewish News Syndicate (JNS)
01.2023 - Current
  • Transformed JNS’s visual identity and public presence, rebranding all digital and video content—elevating its look, feel, and reach.
  • Led design, branding, and marketing initiatives across fundraising, podcasts, merchandise, and media outreach.
  • Played a central role in the platform’s growth: YouTube subscriptions surged from 5,000 to nearly 200,000 during tenure.
  • Contributed directly to JNS’s professional perception, helping expand donor base and enhance the organization’s long-term value.

Director of Digital Marketing & Design

Jerusalem Press Club (JPC)
01.2020 - 01.2023
  • Built JPC’s digital and visual identity from the ground up—turning it into the go-to hub for foreign press in Israel.
  • Crafted and executed PR strategies targeting foreign journalists, diplomats, and delegations.
  • Produced and led multimedia campaigns that elevated Israel’s nuanced narratives in international discourse.
  • Led international media tours and liaised with high-level stakeholders, aligning branding with political and cultural sensitivities.

Project Manager – Cultural Initiatives

The Artists’ Studio
01.2021 - 01.2022
  • Coordinated national campaign with leading Israeli artists, commemorating 40 years of art and influence in Israel’s cultural sector.

Social Media Manager (Hebrew Desk)

Times of Israel
01.2018 - 04.2018
  • Developed and ran the Times of Israel’s Hebrew-language social media presence, enhancing reach within Israeli audiences.

Social Media Manager

Jerusalem Press Club
01.2018 - 01.2019
  • Established and managed JPC’s first social media presence, designing its digital voice and public-facing communications.

Social Media Manager (Commander)

IDF Spokesperson Unit
01.2016 - 01.2018
  • Co-founded the IDF’s official website and managed its Hebrew-language social media presence.
  • Produced and directed real-time multimedia content during sensitive security operations.
  • Trained IDF teams in messaging and media production; lectured at elite IDF Spokesperson’s Course.
  • Selected for the IDF Spokesperson Course for Exceptional Soldiers, reflecting excellence in communication and leadership.
  • Created the most viral video of the IDF and Israel's 3rd most viral video of 2016 according to the Tzinor's Annual Ranking

Freelance Digital Consultant & Designer

Private & Public Sector
01.2016 - Current
  • Delivered full-scope solutions—branding, strategy, social media, and creative production—dramatically enhancing visibility and trust.
  • Known for turning undervalued or unfocused initiatives into highly-polished and purpose-driven brands.

Education

Master of Design (M.Des) - Design for Technology Environments

Holon Institute of Technology (HIT), Holon
10.2023 - 07.2025

Bachelor of Business Administration (BBA) - Business Administration

Hebrew University of Jerusalem, Jerusalem
10.2019 - 10.2022

Bachelor of Arts - Art History

Hebrew University of Jerusalem, Jerusalem
10.2019 - 10.2022
  • GPA: Summa Cum Laude

Ceritified Teacher - English And Art

Hebrew University in Jerusalem, Jerusalem
03.2021 - 07.2022

Certification

IDF Spokesperson Course

Skills

Brand Elevation

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Timeline

Summit Director - JNS International Policy Summit
01.2025 - 05.2025
Holon Institute of Technology (HIT) - Master of Design (M.Des) , Design for Technology Environments
10.2023 - 07.2025
Creative & Design Director - Jewish News Syndicate (JNS)
01.2023 - Current
Hebrew University in Jerusalem - Ceritified Teacher, English And Art
03.2021 - 07.2022
Project Manager – Cultural Initiatives - The Artists’ Studio
01.2021 - 01.2022
Director of Digital Marketing & Design - Jerusalem Press Club (JPC)
01.2020 - 01.2023
Hebrew University of Jerusalem - Bachelor of Business Administration (BBA), Business Administration
10.2019 - 10.2022
Hebrew University of Jerusalem - Bachelor of Arts, Art History
10.2019 - 10.2022
Social Media Manager (Hebrew Desk) - Times of Israel
01.2018 - 04.2018
Social Media Manager - Jerusalem Press Club
01.2018 - 01.2019
Social Media Manager (Commander) - IDF Spokesperson Unit
01.2016 - 01.2018
Freelance Digital Consultant & Designer - Private & Public Sector
01.2016 - Current

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Aviya Cassya AsnerCreative Strategist | Design Director | Strategic Communications Specialist